BTW
Live / Allowed — Published for opposition (as of 10 Feb 2026)
What this means for you
Approved and waiting on proof of use. It will register unless the applicant drops it, and its 29 Aug 2025 filing date already counts against anyone who files later.
Record
- Serial number
- 99365552
- Mark type
- Stylized text
- Filed
- 29 Aug 2025
- Published for opposition
- 10 Feb 2026
- Attorney of record
- Robert Quimby
Goods and services
- Class 032 — Light beverages: Bottled drinking water with electrolytes; Drinking water fortified with electrolytes; Electrolyte drinks in the nature of isotonic beverages; Concentrates in powdered form for making energy drinks by adding water; Nonalcoholic beverages, namely, energy drinks; Nonalcoholic beverages, namely, fruit flavored drinks; Energy drinks, namely, energy shots containing vitamins; Non-carbonated isotonic electrolytic beverages for nonmedical use; Fruit flavored drinks containing water; Concentrates for making fruit flavored drinks with water; Concentrates for making non-carbonated isotonic electrolytic beverages and fruit flavored drinks with water; Thirst quenching non-carbonated isotonic electrolytic beverages.
Owner
- Howard Holdings, LLC, Columbus, MS, US
- Howard Holdings, LLC, Columbus, MS, US
Prosecution history
- 10 Feb 2026 — OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
- 10 Feb 2026 — PUBLISHED FOR OPPOSITION
- 04 Feb 2026 — NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
- 19 Jan 2026 — APPROVED FOR PUB - PRINCIPAL REGISTER
- 14 Jan 2026 — ASSIGNED TO EXAMINER
- 31 Aug 2025 — NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
- 29 Aug 2025 — APPLICATION FILING RECEIPT MAILED
- 29 Aug 2025 — NEW APPLICATION ENTERED