WIT & WHIMSY

What this means for you

Approved and waiting on proof of use. It will register unless the applicant drops it, and its 27 Aug 2025 filing date already counts against anyone who files later.

Record

Serial number

99360280

Mark type

Stylized text

Filed

27 Aug 2025

Published for opposition

17 Mar 2026

Attorney of record

Sara Elizabeth Gruber

Goods and services

• Class 035 — Advertising and business services: Providing consumer product recommendations; Providing consumer product recommendations in the field of style, beauty, travel, and lifestyle; Promoting the goods and services of others by providing a web site featuring links to other web sites in the fields of style, beauty, travel, and lifestyle; Providing recommendations on clothing, accessories, beauty products, travel, and day-to-day life experiences to consumers for commercial purposes
• Class 041 — Education and entertainment services: Online publication of blogs; Providing a website featuring blogs and non-downloadable publications in the nature of online blog posts in the fields of style, beauty, travel, and lifestyle content and recommendations

Owner

• Wit & Whimsy LLC, Brooklyn, NY, US
• Wit & Whimsy LLC, Brooklyn, NY, US

Prosecution history

• 17 Mar 2026 — OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
• 17 Mar 2026 — PUBLISHED FOR OPPOSITION
• 11 Mar 2026 — NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
• 18 Feb 2026 — APPROVED FOR PUB - PRINCIPAL REGISTER
• 18 Feb 2026 — EXAMINER'S AMENDMENT ENTERED
• 18 Feb 2026 — NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
• 18 Feb 2026 — EXAMINERS AMENDMENT E-MAILED
• 18 Feb 2026 — EXAMINERS AMENDMENT -WRITTEN
• 16 Jan 2026 — NOTIFICATION OF NON-FINAL ACTION E-MAILED
• 16 Jan 2026 — NON-FINAL ACTION E-MAILED
• 16 Jan 2026 — NON-FINAL ACTION WRITTEN
• 16 Jan 2026 — ASSIGNED TO EXAMINER
• 15 Jan 2026 — NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
• 27 Aug 2025 — APPLICATION FILING RECEIPT MAILED
• 27 Aug 2025 — NEW APPLICATION ENTERED