AURA IQ
Live / Applied — Non-final action mailed (as of 23 Jan 2026)
What this means for you
Not registered yet, but its 26 Aug 2025 filing date beats anything filed after it. If it registers, the owner can stop confusingly similar uses in the classes it covers.
Record
- Serial number
- 99357631
- Mark type
- Stylized text
- Filed
- 26 Aug 2025
- Attorney of record
- David M Brioso
Goods and services
- Class 035 — Advertising and business services: Advertising technology services, namely, providing a performance-focused contextual and intent-based ad targeting platform using proprietary first-party data and AI-enabled segmentation; Placing advertisements for others through contextual analysis and predictive modeling; Advertising campaign management services, including tracking, analyzing, and reporting on consumer engagement and ad effectiveness; Advertising and marketing research services, namely, matching advertising creative assets to audience profiles using contextual and intent signals; providing insights by aligning consumer behavior data with contextual content environments for advertising campaign optimization.
Owner
- Hearst Magazine Media, Inc., New York, NY, US
Prosecution history
- 23 Jan 2026 — NOTIFICATION OF NON-FINAL ACTION E-MAILED
- 23 Jan 2026 — NON-FINAL ACTION E-MAILED
- 23 Jan 2026 — NON-FINAL ACTION WRITTEN
- 15 Jan 2026 — ASSIGNED TO EXAMINER
- 14 Jan 2026 — NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
- 26 Aug 2025 — APPLICATION FILING RECEIPT MAILED
- 26 Aug 2025 — NEW APPLICATION ENTERED