DV PERFORMANCE ADVANTAGE
Live / Applied — Final refusal mailed (as of 02 Apr 2026)
What this means for you
Not registered yet, but its 22 Aug 2025 filing date beats anything filed after it. If it registers, the owner can stop confusingly similar uses in the classes it covers.
Record
- Serial number
- 99351690
- Mark type
- Stylized text
- Filed
- 22 Aug 2025
- Attorney of record
- Michael A. Geller
Goods and services
- Class 042 — Scientific and technological services: Providing online non-downloadable software for reporting online advertising analytics; providing online non-downloadable software for reporting online advertising analytics, namely, for determining the effectiveness of media advertisements; providing online non-downloadable software for providing marketing measurements, data and analytics; providing online non-downloadable software for authenticating the quality of digital media for viewability, fraud and brand safety; providing online non-downloadable software for measuring viewership of digital advertising
Owner
- DoubleVerify, Inc., New York, NY, US
Prosecution history
- 02 Apr 2026 — NOTIFICATION OF FINAL REFUSAL EMAILED
- 02 Apr 2026 — FINAL REFUSAL E-MAILED
- 02 Apr 2026 — FINAL REFUSAL WRITTEN
- 31 Mar 2026 — TEAS/EMAIL CORRESPONDENCE ENTERED
- 31 Mar 2026 — CORRESPONDENCE RECEIVED IN LAW OFFICE
- 31 Mar 2026 — TEAS RESPONSE TO OFFICE ACTION RECEIVED
- 20 Jan 2026 — NOTIFICATION OF NON-FINAL ACTION E-MAILED
- 20 Jan 2026 — NON-FINAL ACTION E-MAILED
- 20 Jan 2026 — NON-FINAL ACTION WRITTEN
- 14 Jan 2026 — ASSIGNED TO EXAMINER
- 13 Jan 2026 — NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
- 22 Aug 2025 — APPLICATION FILING RECEIPT MAILED
- 22 Aug 2025 — NEW APPLICATION ENTERED