SURE FEELS REAL

What this means for you

Approved and waiting on proof of use. It will register unless the applicant drops it, and its 21 Aug 2025 filing date already counts against anyone who files later.

Record

Serial number

99349519

Mark type

Stylized text

Filed

21 Aug 2025

Published for opposition

17 Feb 2026

Attorney of record

Teresa Lee

Goods and services

• Class 003 — Cosmetics and cleaning preparations: Antiperspirant soap; Aromatic oils; Aromatic pillows comprising potpourri in fabric containers; Artificial eyelashes; Artificial fingernails; Automobile polish; Automobile wax; Bath beads; Bath crystals; Bath flakes; Bath foams; Bath melts; Bath oils; Non-medicated bath salts; Bathing lotions; Beauty creams; Beauty gels; Beauty lotions; Beauty milks; Beauty soap; Body art pens; Body creams; Body glitter; Body lotion; Body masks; Body milk; Body oils; Body scrub; Body sprays, namely, water in atomized containers used to produce a cooling effect; Boot cream; Boot polish; Bubble bath; Cakes of soap; Car polish; Car wax; Chalk for cosmetic use; Cheek colors; Cheek rouges; Cologne; Cologne water; Compacts containing make-up; Cosmetic milks; Cosmetic pencils; Cosmetic preparations against sunburn; Cosmetic preparations for skin care; Cosmetics; Creams for leather; Decorative transfers and skin jewels for cosmetic purposes; Decorative transfers for use as cosmetics; Deodorant soap; Deodorants for body care; Detergents for automobiles; Ethereal essences; Exfoliant creams; Eye make-up remover; Eye shadows; Eyebrow colors; Eyeliner; Eyeliner pencils; Eyeshadow; Face creams for cosmetic use; Face paint; Facial cleansing milk; Facial concealer; Facial cream; Facial lotion; Facial scrubs; Facial washes; False eyelashes; False nails; Fingernail embellishments; Fingernail jewelry; Foam bath; Foot scrubs; Foundations; Glitter for cosmetic purposes; Hair conditioners; Hair dressings for women; Hair shampoo; Hand scrubs; Incense; Kits for removing scratches from automotive finishes and metal trims comprised of buffing compound for automobiles and also including wool buffing pads; Lip gloss palette; Lip glosses; Lip liner; Lipstick; Lipstick cases; Lipstick holders; Liquid perfumes; Lotions for cosmetic purposes; Lotions for face and body care; Make-up foundations; Make-up primer; Make-up remover; Make-up sets; Mascaras; Moisturizing solutions for the skin; Nail art pens; Nail art stickers; Nail enamels; Nail gel; Nail glitter; Nail hardeners; Nail polish; Nail polish remover; Nail varnishes; Non-medicated bath soap; Non-medicated bubble bath preparations; Non-medicated lip protectors; Non-medicated mouth wash and rinse; Non-medicated skin care creams and lotions; Non-medicated skin care preparations; Perfume; Perfumes, eau de colognes and aftershaves; Potpourri; Private label cosmetics; Room fragrances; Sachets for perfuming linen; Shampoo-conditioners; Shaving gel; Shoe creams and polishes; Shower and bath gel; Shower bombs; Shower fizzies; Skin emollients; Skin lotion; Skin softeners; Sponges impregnated with marine and automotive waxes and washes; Sun screen; Temporary tattoo sprays and stencils therefor sold as a unit; Temporary tattoo transfers for use as cosmetics; Theatrical makeup; Windshield washing fluid; Bath soaps; Breath freshening strips; Make-up; Personal deodorants; Mouthwashes, not for medical purposes; Toothpaste

Owner

• Motocinema, Inc., New York, NY, US
• Motocinema, Inc., New York, NY, US

Prosecution history

• 17 Feb 2026 — OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
• 17 Feb 2026 — PUBLISHED FOR OPPOSITION
• 11 Feb 2026 — NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
• 21 Jan 2026 — APPROVED FOR PUB - PRINCIPAL REGISTER
• 07 Jan 2026 — ASSIGNED TO EXAMINER
• 22 Aug 2025 — TEAS CHANGE OF CORRESPONDENCE RECEIVED
• 21 Aug 2025 — NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
• 21 Aug 2025 — APPLICATION FILING RECEIPT MAILED
• 21 Aug 2025 — NEW APPLICATION ENTERED