LUCET

What this means for you

Not registered yet, but its 19 Aug 2025 filing date beats anything filed after it. If it registers, the owner can stop confusingly similar uses in the classes it covers.

Record

Serial number

99345461

Mark type

Word mark

Filed

19 Aug 2025

Attorney of record

Katharine F. Rowe

Goods and services

• Class 009 — Scientific and electric apparatus: Downloadable mobile applications to provide the infrastructure for and optimize access to behavioral health care to enable members of health plans to navigate the behavioral health care system of providers, facilities, and specialty care programs
• Class 035 — Advertising and business services: Providing health care business navigation services for health plans, employers, and providers, namely, providing the infrastructure, optimizing access, and providing consumer information regarding behavioral health care to enable members of health plans to navigate the behavioral health care system of providers, facilities and specialty care programs
• Class 042 — Scientific and technological services: Software as a service (SAAS) services featuring software to provide the infrastructure for and optimize access to behavioral health care to enable members of health plans to navigate the behavioral health care system of providers, facilities, and specialty care programs
• Class 044 — Medical, beauty and agricultural services: Providing health care services for employers and providers, namely, providing the infrastructure for and optimizing access to behavioral health care to enable members of health plans to navigate the behavioral health care system of providers, facilities, and specialty care programs

Owner

• New Directions Behavioral Health, L.L.C., Overland Park, KS, US

Prior registrations

• Registration 7451505

Prosecution history

• 08 Jan 2026 — ASSIGNED TO EXAMINER
• 07 Jan 2026 — NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
• 19 Aug 2025 — APPLICATION FILING RECEIPT MAILED
• 19 Aug 2025 — NEW APPLICATION ENTERED