BOOKIE BEATS
Live / Applied — Non-final action mailed (as of 13 Jan 2026)
What this means for you
Not registered yet, but its 19 Aug 2025 filing date beats anything filed after it. If it registers, the owner can stop confusingly similar uses in the classes it covers.
Record
- Serial number
- 99344620
- Mark type
- Stylized text
- Filed
- 19 Aug 2025
Goods and services
- Class 042 — Scientific and technological services: Software as a service (SAAS) services featuring software for gambling market analytics, sportsbook odds aggregation and comparison, expected value calculations, arbitrage detection, low-hold identification, and customizable betting alerts for pregame and in-game markets
Owner
- Long Horizons LLC, Chicago, IL, US
Prosecution history
- 13 Jan 2026 — NOTIFICATION OF NON-FINAL ACTION E-MAILED
- 13 Jan 2026 — NON-FINAL ACTION E-MAILED
- 13 Jan 2026 — NON-FINAL ACTION WRITTEN
- 06 Jan 2026 — ASSIGNED TO EXAMINER
- 19 Aug 2025 — APPLICATION FILING RECEIPT MAILED
- 19 Aug 2025 — NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
- 19 Aug 2025 — NEW APPLICATION ENTERED