LIVE WELL UNDER THE SUN

What this means for you

Not registered yet, but its 18 Aug 2025 filing date beats anything filed after it. If it registers, the owner can stop confusingly similar uses in the classes it covers.

Record

Serial number

99342554

Mark type

Stylized text

Filed

18 Aug 2025

Goods and services

• Class 025 — Clothing: Shirts and short-sleeved shirts; Shirts; Tee shirts; Knit shirts; Golf shirts; Fishing shirts; Women's clothing, namely, shirts, dresses, skirts, blouses; Short-sleeved or long-sleeved t-shirts; Clothing, namely, sun protective clothing, namely, shirts, pants, and hats for children, adults, women, men; Clothing, namely, sun protective clothing, shirts, pants, and hats for children, adults, women, men; Athletic apparel, namely, shirts, pants, jackets, footwear, hats and caps, athletic uniforms; Sun protective clothing, namely, shirts, t-shirts, pants, and hats; Maternity clothing, namely, sun protection clothing; Athletic shirts; Short-sleeved shirts; Collared shirts; Sports shirts; Sport shirts; Polo shirts; Henley shirts; Long-sleeved shirts; Baseball shirts; Hawaiian shirts; Button down shirts; Moisture-wicking sports shirts; Long-sleeved tee shirts; Long-sleeve tee shirts; Short-sleeved tee shirts; Short-sleeve tee shirts; Short sleeve tee shirts; T-shirts incorporating digital sensors; Short-sleeve T-shirts; Short sleeve T-shirts; Short sleeve tee-shirts; Short-sleeve tee-shirts; Long sleeve T-shirts; Long-sleeve T-shirts; T-shirts for babies, adults, children; Knitwear, namely, sweaters and cardigans for sun protection; Long sleeve tee-shirts; Long-sleeve tee-shirts; T-shirts; Woven shirts for sun protection for babies, adults, children; Shirts for sun protection for babies, adults, children; Shirts for infants, babies, toddlers and children; Wearable garments and clothing, namely, shirts; Shirts being sun protective clothing; Golf pants, shirts and skirts; Sports shirts with short sleeves; Tee shirts with logos; Long sleeve tee shirts; Printed tee shirts; Button-front aloha shirts; Graphic tee shirts; Turtle neck shirts; Work shirts; Short-sleeve shirts; Beach hats; Bucket hats; Baseball caps and hats; Sports caps and hats; Women's hats and hoods; Hats for infants, babies, toddlers and children; Hats; Fashion hats; Outerwear, namely, sun protection jackets; Sun sleeves; Arm sleeves being sun protective clothing; Hoodies; Work hoodies; Cardigans; Sweaters; Athletic sweaters; Turtleneck sweaters; Polo sweaters; V-neck sweaters; Crew neck sweaters; Mock turtle-neck sweaters; Sweaters for babies, adults, children; Hooded sweat shirts; Sun leggings; Sun visors being headwear; Trousers being sun protective clothing; Pants being sun protective clothing; Sun protective clothing, namely, shirts, pants, skirts, jackets, sweaters, hoodies, hats
• Class 035 — Advertising and business services: On-line retail store services featuring sun protection clothing, sunscreen, and related sun protection products.; Online retail clothing store services
• Class 041 — Education and entertainment services: On-line journals, namely, blogs featuring featuring sun protection, skincare, and skin health information; Online publication of blogs

Owner

• Essuntials LLC, St. Petersburg, FL, US

Prosecution history

• 01 Apr 2026 — TEAS/EMAIL CORRESPONDENCE ENTERED
• 30 Mar 2026 — CORRESPONDENCE RECEIVED IN LAW OFFICE
• 30 Mar 2026 — TEAS RESPONSE TO OFFICE ACTION RECEIVED
• 31 Dec 2025 — NOTIFICATION OF NON-FINAL ACTION E-MAILED
• 31 Dec 2025 — NON-FINAL ACTION E-MAILED
• 31 Dec 2025 — NON-FINAL ACTION WRITTEN
• 31 Dec 2025 — ASSIGNED TO EXAMINER
• 29 Dec 2025 — NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
• 18 Aug 2025 — APPLICATION FILING RECEIPT MAILED
• 18 Aug 2025 — NEW APPLICATION ENTERED