AURA THEORY
Live / Allowed — Notice of allowance issued (as of 24 Mar 2026)
What this means for you
Approved and waiting on proof of use. It will register unless the applicant drops it, and its 13 Aug 2025 filing date already counts against anyone who files later.
Record
- Serial number
- 99335547
- Mark type
- Stylized text
- Filed
- 13 Aug 2025
- Published for opposition
- 27 Jan 2026
- Attorney of record
- Patchen M. Haggerty
Goods and services
- Class 003 — Cosmetics and cleaning preparations: Hair care preparations; Hair care lotions; Hair care creams; Hair shampoos and conditioners; Non-medicated preparations all for the care of skin, hair and scalp; Toiletry bags sold filled with non-medicated toiletry preparations, namely, shampoo, hair conditioner, hair gel, hair masks, hair mousse; Hair gel; Hair masks; Hair mousse; Heat protectant sprays for hair
- Class 008 — Hand tools: Curling irons; Hair straightening irons; Electric hand-held hair styling irons; Crimping irons; Electric hair crimper
- Class 011 — Environmental control apparatus: Hair dryers; Handheld electric hair driers; Hair dryers incorporating brushes
Owner
- New Theory Ventures, LLC, Richmond, VA, US
- New Theory Ventures, LLC, Richmond, VA, US
Prosecution history
- 24 Mar 2026 — NOA E-MAILED - SOU REQUIRED FROM APPLICANT
- 27 Jan 2026 — OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
- 27 Jan 2026 — PUBLISHED FOR OPPOSITION
- 21 Jan 2026 — NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
- 30 Dec 2025 — APPROVED FOR PUB - PRINCIPAL REGISTER
- 29 Dec 2025 — ASSIGNED TO EXAMINER
- 13 Aug 2025 — APPLICATION FILING RECEIPT MAILED
- 13 Aug 2025 — NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
- 13 Aug 2025 — NEW APPLICATION ENTERED