SERVE FIRST.
Live / Registered — Registered (as of 18 Aug 2026)
What this means for you
Registered since 18 Aug 2026. The owner can stop confusingly similar uses in the classes it covers.
Record
- Serial number
- 99332824
- Registration number
- 8398182
- Mark type
- Design + words
- Filed
- 12 Aug 2025
- Published for opposition
- 30 Jun 2026
- Registered
- 18 Aug 2026
- Attorney of record
- John R. Lane
Goods and services
- Class 009 — Scientific and electric apparatus: Downloadable software using artificial intelligence for answering and routing customer correspondence, managing customer enquiries, capturing and analysing customer information and feedback, recommending activities and creating tasks and scheduling appointments for businesses; Downloadable collaboration software platforms for enabling businesses and teams to manage customer interactions, share customer data, monitor service performance, and collaborate on customer service workflows and integrating with other customer based software; Downloadable computer software for customer relationship management (CRM), call analytics, feedback analysis, performance reporting, and business analytics in the field of customer service and customer experience management; Downloadable data analytics software for use in customer experience management and operational performance evaluation; Downloadable software and mobile applications for collecting, managing, analysing and reporting customer and employee feedback; Downloadable software for asset tracking, workflow management and task assignment; Downloadable software for conducting audits, inspections, and compliance checks; Downloadable software for use in electronic terminals for survey processing, response analysis and reporting; Electronic feedback terminals and touchscreen devices, namely, interactive touchscreen kiosks and touchscreen tablets, for capturing real-time customer feedback and service ratings; Downloadable computer software development tools
- Class 035 — Advertising and business services: Advisory services relating to data processing; Business advisory and consultancy services relating to customer experience, service quality, employee engagement and operational performance; Business consultancy and analysis relating to customer experience, service quality, and brand performance; Business consultancy services; Business data analysis and benchmarking services; Business evaluations and audits in the fields of customer service, brand performance and operational delivery; Business management consultancy and support services for improving client retention and customer engagement; Compilation, processing and analysis of business data relating to customer satisfaction, feedback and compliance; Customer relationship management; Market research services regarding customer loyalty; Providing business intelligence services
- Class 042 — Scientific and technological services: Application service provider (ASP) featuring online non-downloadable software tools for B2B client engagement and relationship management; Computer software consulting; Design and development of computer software for feedback collection and experience tracking; Design and development of computer software; Development and maintenance of computer software for AI-driven insights and business intelligence; Hosting of software for use in customer experience analytics and account planning; Information technology consulting services; Platform as a Service (PaaS) featuring software platforms providing online non-downloadable software workflow tools, compliance checklists, and operational dashboards; Platform as a Service (PaaS) featuring software platforms for digitizing business reviews and client relationship management; Providing online non-downloadable software for conducting reviews, collecting feedback, and tracking customer loyalty; Software as a Service (SaaS) featuring software for collecting, managing, analysing and reporting customer and employee feedback; Software development, programming and implementation; Technology consultation in the field of artificial intelligence; Provision of online non-downloadable software featuring business data dashboards and benchmarking tools for client experience and service analysis
Owner
- Serve First CX Ltd, Milton Keynes, GB
- Serve First CX Ltd, Milton Keynes, GB
- Serve First CX Ltd, Milton Keynes, GB
Prosecution history
- 10 Sept 2026 — TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
- 10 Sept 2026 — TEAS CHANGE OF CORRESPONDENCE RECEIVED
- 10 Sept 2026 — ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
- 10 Sept 2026 — TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
- 10 Sept 2026 — APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
- 10 Sept 2026 — TEAS CHANGE OF OWNER ADDRESS RECEIVED
- 18 Aug 2026 — NOTICE OF REGISTRATION CONFIRMATION EMAILED
- 18 Aug 2026 — REGISTERED-PRINCIPAL REGISTER
- 30 Jun 2026 — OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
- 30 Jun 2026 — PUBLISHED FOR OPPOSITION
- 24 Jun 2026 — NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
- 02 Jun 2026 — APPROVED FOR PUB - PRINCIPAL REGISTER
- 13 May 2026 — TEAS/EMAIL CORRESPONDENCE ENTERED
- 13 May 2026 — CORRESPONDENCE RECEIVED IN LAW OFFICE
- 11 May 2026 — ASSIGNED TO LIE