ON BRAND, OFF DUTY
Live / Allowed — Published for opposition (as of 03 Mar 2026)
What this means for you
Approved and waiting on proof of use. It will register unless the applicant drops it, and its 11 Aug 2025 filing date already counts against anyone who files later.
Record
- Serial number
- 99330737
- Mark type
- Stylized text
- Filed
- 11 Aug 2025
- Published for opposition
- 03 Mar 2026
- Attorney of record
- JESSICA HONEYCUTT
Goods and services
- Class 025 — Clothing: Sweat shirts; T-shirts; Hats
- Class 035 — Advertising and business services: Branding services, namely, consulting, development, management and marketing of brands for businesses and/or individuals; Brand concept and brand development services for corporate and individual clients; Marketing consulting; Brand positioning services; Development of marketing strategies, concepts and tactics, namely, audience development, brand awareness, online community building and digital word of mouth communications; Social media strategy and marketing consultancy focusing on helping clients create and extend their product and brand strategies by building virally engaging marketing solutions; On-line retail store services featuring clothing, hats, cups, mugs, tumblers, bags, and insulating sleeve holders for beverage cans
Owner
- Hopson Rae, LLC, Birmingham, AL, US
- Hopson Rae, LLC, Birmingham, AL, US
Prosecution history
- 03 Mar 2026 — OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
- 03 Mar 2026 — PUBLISHED FOR OPPOSITION
- 25 Feb 2026 — NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
- 04 Feb 2026 — APPROVED FOR PUB - PRINCIPAL REGISTER
- 02 Feb 2026 — TEAS/EMAIL CORRESPONDENCE ENTERED
- 02 Feb 2026 — CORRESPONDENCE RECEIVED IN LAW OFFICE
- 02 Feb 2026 — TEAS RESPONSE TO OFFICE ACTION RECEIVED
- 26 Dec 2025 — NOTIFICATION OF NON-FINAL ACTION E-MAILED
- 26 Dec 2025 — NON-FINAL ACTION E-MAILED
- 26 Dec 2025 — NON-FINAL ACTION WRITTEN
- 24 Dec 2025 — ASSIGNED TO EXAMINER
- 20 Dec 2025 — NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
- 11 Aug 2025 — APPLICATION FILING RECEIPT MAILED
- 11 Aug 2025 — NEW APPLICATION ENTERED