THE BEAUTY SHIFT
Live / Applied — Non-final action mailed (as of 22 Dec 2025)
What this means for you
Not registered yet, but its 06 Aug 2025 filing date beats anything filed after it. If it registers, the owner can stop confusingly similar uses in the classes it covers.
Record
- Serial number
- 99324313
- Mark type
- Stylized text
- Filed
- 06 Aug 2025
- Attorney of record
- Elizabeth Yang
Goods and services
- Class 003 — Cosmetics and cleaning preparations: Body spray used as a personal deodorant and as fragrance; Skin and body topical lotions, creams and oils for cosmetic use; Facial oils; Non-medicated skin serums; Non-medicated exfoliating preparations for skin; Bath salts, not for medical purposes; Non-medicated skin care preparations, namely, facial spray and body mist, oils, serums, exfoliants, bath soaks; Non-medicated body care preparations, namely, bath soaks, wellness sprays, energy-cleansing products, and kid-safe skincare formulations
- Class 009 — Scientific and electric apparatus: Downloadable audio and video recordings featuring guided meditations, ebooks, courses, ritual card decks, journaling templates, and mobile applications featuring wellness, beauty, or personal transformation content
- Class 025 — Clothing: Tops as clothing; Bottoms as clothing; Loungewear; Headwear; Outerwear, namely, jackets and coats
- Class 035 — Advertising and business services: Marketing services in the nature of promotion of third-party goods and services by brand ambassadors; Endorsement services, namely, promoting the goods and services of others; Providing marketing services for others through affiliate marketing programs; Retail store services featuring personal care products, cosmetics, and wellness goods; On-line retail store services featuring beauty products, wellness products, lifestyle goods, and self-care products
- Class 041 — Education and entertainment services: Education services, namely, providing in-person and virtual courses, workshops, retreats, guided meditations, podcasts, and live events in the fields of wellness, self-care, beauty, personal growth, and spiritual transformation
Owner
- Beautystylelist LLC, Glendale, CA, US
Prosecution history
- 22 Dec 2025 — NOTIFICATION OF NON-FINAL ACTION E-MAILED
- 22 Dec 2025 — NON-FINAL ACTION E-MAILED
- 22 Dec 2025 — NON-FINAL ACTION WRITTEN
- 20 Dec 2025 — ASSIGNED TO EXAMINER
- 06 Aug 2025 — APPLICATION FILING RECEIPT MAILED
- 06 Aug 2025 — NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
- 06 Aug 2025 — NEW APPLICATION ENTERED