THE NECESSARY EVIL

What this means for you

Approved and waiting on proof of use. It will register unless the applicant drops it, and its 05 Aug 2025 filing date already counts against anyone who files later.

Record

Serial number

99322250

Mark type

Stylized text

Filed

05 Aug 2025

Published for opposition

20 Jan 2026

Attorney of record

Ryan A. McGonigle

Goods and services

• Class 035 — Advertising and business services: Retail general store services; On-line retail department store services; Online retail clothing store services; Retail store services featuring cosmetics, beauty care products, clothing and apparel; Retail store services featuring a wide variety of consumer goods; On-line retail store services featuring cosmetics, beauty care products, clothing and apparel; Online retail store services featuring a wide variety of consumer goods; Professional business consulting; Business consulting services; Business marketing consulting services; Brand imagery consulting services; Concept and brand development in the consumer product field, namely, cosmetics, beauty care products, clothing and apparel; Brand concept and brand development services for corporate clients; Brand positioning services; Development of marketing strategies, concepts and tactics, namely, audience development, brand awareness, online community building and digital word of mouth communications; Branding services, namely, consulting, development, management and marketing of brands for businesses and/or individuals; Business advisory services; Marketing advisory services; Business management consulting and advisory services; Advisory services relating to business management and business operations; Business consulting in the consumer products industry; Advertising and marketing; Public relations; Consultancy regarding public relations communication strategies; Advertising services, public relations and marketing services, namely, promoting and marketing the goods and services of others through all public communication means; Promoting, advertising and marketing of the brands, products, services and online websites of individuals, businesses and nonprofit organizations
• Class 036 — Insurance and financial services: Providing venture capital, development capital, private equity and investment funding; Investment management services in the field of acquiring joint ventures; Venture capital funding services to emerging and start-up companies; Incubation services, namely, providing financing to freelancers, start-ups, existing businesses and non-profits; Venture capital services, namely, providing financing to emerging and start-up companies; Capital investment services; Providing working capital; Providing working capital financing to small businesses and small business owners; Real estate consultation; Real estate management; Real estate acquisition services; Real estate investment services; Real estate financing services; Real estate investment consultancy; Providing information in the field of real estate

Owner

• The Necessary Evil LLC, Montclair, NJ, US
• The Necessary Evil LLC, Montclair, NJ, US

Prosecution history

• 17 Mar 2026 — NOA E-MAILED - SOU REQUIRED FROM APPLICANT
• 20 Jan 2026 — OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
• 20 Jan 2026 — PUBLISHED FOR OPPOSITION
• 14 Jan 2026 — NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
• 19 Dec 2025 — APPROVED FOR PUB - PRINCIPAL REGISTER
• 19 Dec 2025 — ASSIGNED TO EXAMINER
• 05 Aug 2025 — APPLICATION FILING RECEIPT MAILED
• 05 Aug 2025 — NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
• 05 Aug 2025 — NEW APPLICATION ENTERED