EFFORT ECONOMY

What this means for you

Not registered yet, but its 07 Aug 2025 filing date beats anything filed after it. If it registers, the owner can stop confusingly similar uses in the classes it covers.

Record

Serial number

99318049

Mark type

Stylized text

Filed

07 Aug 2025

Attorney of record

Michael A. Johnson

Goods and services

• Class 005 — Pharmaceuticals: Nutritional supplements; Hormones; Vitamin supplements; Probiotic supplements; Nutritional supplement meal replacement bars for boosting energy; Powdered nutritional supplement drink mix and concentrate; Nutritional supplement in the nature of a nutrient-dense, protein-based drink mix; Protein supplements formed and packaged as bars; Nutritional supplement shakes; Dietary and nutritional supplements; Mineral nutritional supplements; Liquid nutritional supplement
• Class 009 — Scientific and electric apparatus: Downloadable computer application software for mobile phones and portable tablets, namely, software for enhancing fitness bootcamp experiences, exercise classes, and other fitness-related activities through tracking user performance and biometrics, and analyzing user movements; Downloadable software in the nature of a mobile application for monitoring and analyzing physical fitness data, including heart rate and workout intensity; Downloadable smartphone software for heart rate monitoring; Downloadable smartphone software for heart pulse monitoring; Downloadable computer application software for mobile phones, namely, software for displaying individuals' workout statistics; Downloadable computer application software for mobile phones, namely, software for conducting group fitness classes; Downloadable computer application software for mobile phones, namely, software for tracking fitness goals and statistics including displaying, measuring, and transmitting information including heart rate and changes in heart rate; Downloadable computer application software for mobile phones, namely, software for tracking fitness goals and statistics including transmitting, reviewing, and receiving data through video recording and scannable code integration; Downloadable computer application software for mobile phones, namely, software for monitoring and analyzing body movements in workouts; Downloadable computer application software for mobile phones, namely, software for calculating, monitoring, recording, or displaying physical activity levels, distances covered in exercise, exercise levels achieved, and exercise goal levels; Downloadable computer application software for mobile phones, namely, software for converting fitness effort and intensity into online points which may be redeemed for cash or rewards
• Class 021 — Housewares and glass: Water bottles sold empty
• Class 025 — Clothing: Hats; Pants; Shirts; Sweat shirts; Gym pants; Sweatpants for men and women; Tops as clothing; Shoes; Tank-tops; Athletic shoes; Leggings; Sports bras; Socks
• Class 041 — Education and entertainment services: Personal training provided in connection with weight loss and exercise programs; Physical fitness studio services, namely, providing exercise classes, body sculpting classes, and group fitness classes; Physical fitness studio services, namely, providing group exercise instruction, equipment, and facilities; Providing fitness and exercise facilities; Health clubs for physical exercise; Providing a website featuring information on exercise and fitness; Providing sports training information and advice via a website; Instruction in the nature of fitness and exercise lessons; Health club services, namely, providing instruction and equipment in the field of physical exercise; Physical fitness conditioning classes; Providing online fitness instruction in the field of strength training, resistance training, cardio conditioning, weightlifting, high intensity interval training, circuit training, core strengthening, and general physical conditioning and fitness

Owner

• THE SWEAT EXCHANGE TRADEMARKING COMPANY, LLC, Atlanta, GA, US

Prosecution history

• 24 Feb 2026 — NOTIFICATION OF LETTER OF SUSPENSION E-MAILED
• 24 Feb 2026 — LETTER OF SUSPENSION E-MAILED
• 24 Feb 2026 — SUSPENSION LETTER WRITTEN
• 23 Feb 2026 — TEAS/EMAIL CORRESPONDENCE ENTERED
• 23 Feb 2026 — CORRESPONDENCE RECEIVED IN LAW OFFICE
• 23 Feb 2026 — TEAS RESPONSE TO OFFICE ACTION RECEIVED
• 23 Feb 2026 — ASSIGNED TO EXAMINER
• 24 Nov 2025 — NOTIFICATION OF NON-FINAL ACTION E-MAILED
• 24 Nov 2025 — NON-FINAL ACTION E-MAILED
• 24 Nov 2025 — NON-FINAL ACTION WRITTEN
• 20 Nov 2025 — ASSIGNED TO EXAMINER
• 07 Aug 2025 — NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
• 07 Aug 2025 — APPLICATION FILING RECEIPT MAILED
• 07 Aug 2025 — NEW APPLICATION ENTERED