THE NOW
Live / Applied — Suspended — suspension letter mailed (as of 10 Jan 2026)
What this means for you
Not registered yet, but its 30 Jul 2025 filing date beats anything filed after it. If it registers, the owner can stop confusingly similar uses in the classes it covers.
Record
- Serial number
- 99310185
- Mark type
- Stylized text
- Filed
- 30 Jul 2025
- Attorney of record
- Daniel M. Cislo
Goods and services
- Class 036 — Insurance and financial services: Residential rental services, namely, rental of residential housing properties
- Class 037 — Building construction and repair services: Real estate development, namely, development of residential real estate properties
Owner
- United El Segundo, Inc. d/b/a The Now, Los Angeles, CA, US
Prior registrations
Prosecution history
- 10 Jan 2026 — NOTIFICATION OF LETTER OF SUSPENSION E-MAILED
- 10 Jan 2026 — LETTER OF SUSPENSION E-MAILED
- 10 Jan 2026 — SUSPENSION LETTER WRITTEN
- 15 Dec 2025 — ASSIGNED TO EXAMINER
- 30 Jul 2025 — NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
- 30 Jul 2025 — APPLICATION FILING RECEIPT MAILED
- 30 Jul 2025 — NEW APPLICATION ENTERED