DESERT DIAMONDS
Live / Applied — Non-final action mailed (as of 23 Jan 2026)
What this means for you
Not registered yet, but its 22 Jul 2025 filing date beats anything filed after it. If it registers, the owner can stop confusingly similar uses in the classes it covers.
Record
- Serial number
- 99296315
- Mark type
- Design + words
- Filed
- 22 Jul 2025
- Attorney of record
- Brian R. McGinley
Goods and services
- Class 014 — Jewelry: Jewellery; precious and semi-precious stones; horological and chronometric instruments including watches, pocket watches and clocks; all of the aforesaid goods containing or made with diamonds; imitation jewellery; Precious metals and their alloys; badges of precious metal; ingots of precious metal; boxes of precious metal; ornaments of precious metal
- Class 035 — Advertising and business services: Retail and wholesale services connected with the sale of jewellery; precious and semi-precious stones; horological and chronometric instruments including watches, pocket watches and clocks; all of the aforesaid goods containing or made with diamonds; Retail and wholesale services connected with the sale of imitation jewellery; Retail and wholesale services connected with the sale of precious metals and their alloys, badges of precious metal, ingots of precious metal, boxes of precious metal, ornaments of precious metal, precious and semi-precious stones; advertising and marketing services all in the field of precious metals and their alloys, badges of precious metal, ingots of precious metal, boxes of precious metal, ornaments of precious metal, jewellery and imitation jewellery, precious and semi-precious stones, horological and chronometric instruments including watches, pocket watches and clocks; sales promotion for others; business management assistance
Owner
- De Beers UK Limited, London, GB
Prosecution history
- 20 Mar 2026 — APPLICATION EXTENSION GRANTED/RECEIPT PROVIDED
- 20 Mar 2026 — APPLICATION EXTENSION TO RESPONSE PERIOD - RECEIVED
- 23 Jan 2026 — NOTIFICATION OF NON-FINAL ACTION E-MAILED
- 23 Jan 2026 — NON-FINAL ACTION E-MAILED
- 23 Jan 2026 — NON-FINAL ACTION WRITTEN
- 09 Dec 2025 — ASSIGNED TO EXAMINER
- 01 Dec 2025 — NOTICE OF DESIGN SEARCH CODE E-MAILED
- 01 Dec 2025 — NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
- 22 Jul 2025 — APPLICATION FILING RECEIPT MAILED
- 22 Jul 2025 — NEW APPLICATION ENTERED