SURPRISING STRATEGY

What this means for you

Approved and waiting on proof of use. It will register unless the applicant drops it, and its 15 Jul 2025 filing date already counts against anyone who files later.

Record

Serial number

99284650

Mark type

Stylized text

Filed

15 Jul 2025

Published for opposition

27 Jan 2026

Attorney of record

Arlen L. Olsen

Goods and services

• Class 009 — Scientific and electric apparatus: Downloadable educational software featuring instruction in entrepreneurship, business development, professional development, and personal development, for individual self-study and classroom use; Downloadable electronic publications in the nature of books, manuals, instructional guides, and educational course materials in the field of entrepreneurship, business development, professional development, and personal development; Downloadable webinars in the field of entrepreneurship, business development, professional development, and personal development; Downloadable video recordings featuring material in the field of entrepreneurship, business development, professional development, and personal development
• Class 016 — Paper goods and printed matter: Printed publications, namely, books, manuals, instructional guides, white papers, workbooks, and printed materials for workshops, all in the field of entrepreneurship, business development, professional development, and personal development
• Class 035 — Advertising and business services: Business consulting services in the field of entrepreneurship, digital marketing, business development, and professional development; Business strategy development services; Marketing services in the nature of strategy, analysis, and implementation; Providing information in the field of the business, entrepreneurship, and professional development industry
• Class 041 — Education and entertainment services: Education services, namely, providing in-person and online seminars, workshops, training courses, conferences, and non-downloadable webinars in the fields of entrepreneurship, business development, professional development, and personal development; Providing online training in the field of entrepreneurship, business development, and professional development; Providing online non-downloadable electronic publications in the nature of books, manuals, instructional guides, white papers, workbooks, and materials for workshops in the field of entrepreneurship, business development, professional development, and personal development; Providing online training in the field of self-fulfillment, and interpersonal communication, personal development, namely, self-improvement, self-fulfillment, and interpersonal communication
• Class 042 — Scientific and technological services: Providing temporary use of a web-based software application for use in database management
• Class 045 — Legal and security services: Consulting services in the field of personal development; Providing information in the field of personal development, namely, self-improvement, self-fulfillment, and interpersonal communication

Owner

• Treasure Chest Trademarks, LLC, Orem, UT, US
• Treasure Chest Trademarks, LLC, Orem, UT, US

Prosecution history

• 24 Mar 2026 — NOA E-MAILED - SOU REQUIRED FROM APPLICANT
• 27 Jan 2026 — OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
• 27 Jan 2026 — PUBLISHED FOR OPPOSITION
• 21 Jan 2026 — NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
• 02 Jan 2026 — APPROVED FOR PUB - PRINCIPAL REGISTER
• 06 Dec 2025 — EXAMINER'S AMENDMENT ENTERED
• 06 Dec 2025 — NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
• 06 Dec 2025 — EXAMINERS AMENDMENT E-MAILED
• 06 Dec 2025 — EXAMINERS AMENDMENT -WRITTEN
• 03 Dec 2025 — ASSIGNED TO EXAMINER
• 22 Oct 2025 — TEAS CHANGE OF CORRESPONDENCE RECEIVED
• 22 Oct 2025 — ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
• 22 Oct 2025 — TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
• 15 Jul 2025 — APPLICATION FILING RECEIPT MAILED
• 15 Jul 2025 — NEW APPLICATION OFFICE SUPPLIED DATA ENTERED