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What this means for you

Not registered yet, but its 15 Jul 2025 filing date beats anything filed after it. If it registers, the owner can stop confusingly similar uses in the classes it covers.

Record

Serial number

99284124

Mark type

Design + words

Filed

15 Jul 2025

Attorney of record

Robert Scott

Goods and services

• Class 035 — Advertising and business services: Advertising and marketing services; Advertising consulting; Marketing services, namely, managing advertising promotional campaigns; Data processing services and analysis of advertising data, namely, gathering, managing, tracking, analyzing and reporting on business metrics, including customer data, transaction data, location data, event data, demographic data, behavioral information, data on computer network use and users, and data on consumer responses to advertisements and promotional materials intended to optimize marketing strategies; Collection, compilation and systematization of information into computer databases; Management and compilation of information into computer media databases; Market research and market analysis; Business data analysis services, namely, providing real-time business intelligence; Business management analysis, namely, reporting progress and providing recommendations for identifying and reporting advertising campaign recommendations and opportunities; Trend analysis services in the nature of market research; Segmentation and profiling of market data; Marketing studies; Analyzing business data for optimizing advertising campaigns using artificial intelligence and machine learning to determine insights from proprietary data, first-party data, and third-party data, optimize marketing efforts, identify business opportunities, generate marketing content, and manage advertising campaigns; Statistical analysis and compilation for business purposes; Independent and digital media sales representation, agency, purchasing and consulting services; Brand creation, positioning and strategy services; Consultancy services in relation to brand strategies, brand management, customer relationship management, marketing and consumer targeting
• Class 042 — Scientific and technological services: Software as a service (SAAS) services featuring software for analytics integration platform and software using AI for analysis of customer information; Providing non-downloadable software for advertising information management, for reporting progress, providing recommendations, and managing advertising campaigns, in the nature of tracking, analyzing, and reporting on consumer data, demographics, and consumer behavioral information, computer network use and users for business purposes, and consumer responses to advertisements and for allowing user management of advertising campaigns; Providing non-downloadable software for machine learning, data query, data analysis, cognitive computing, deep learning and AI; providing non-downloadable software that uses AI to interpret, store, manage and process data in the cloud; providing non-downloadable AI software for the optimization of advertising campaigns, media buying and strategy, and for creative analytics for campaign optimization; Scientific research and development to support quality improvement projects in the field of data analytics and data analytics services; Automation of advertising purchasing processes

Owner

• Haus Analytics, Inc., San Francisco, CA, US

Prosecution history

• 24 Mar 2026 — WITHDRAWN FROM PUB - OG REVIEW QUERY
• 06 Mar 2026 — APPROVED FOR PUB - PRINCIPAL REGISTER
• 23 Feb 2026 — TEAS/EMAIL CORRESPONDENCE ENTERED
• 23 Feb 2026 — CORRESPONDENCE RECEIVED IN LAW OFFICE
• 23 Feb 2026 — TEAS RESPONSE TO OFFICE ACTION RECEIVED
• 08 Dec 2025 — NOTIFICATION OF NON-FINAL ACTION E-MAILED
• 08 Dec 2025 — NON-FINAL ACTION E-MAILED
• 08 Dec 2025 — NON-FINAL ACTION WRITTEN
• 02 Dec 2025 — ASSIGNED TO EXAMINER
• 20 Nov 2025 — NOTICE OF DESIGN SEARCH CODE E-MAILED
• 20 Nov 2025 — NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
• 15 Jul 2025 — APPLICATION FILING RECEIPT MAILED
• 15 Jul 2025 — NEW APPLICATION ENTERED