REPUTATION CAPITAL
Live / Applied — Non-final action mailed (as of 01 Dec 2025)
What this means for you
Not registered yet, but its 11 Jul 2025 filing date beats anything filed after it. If it registers, the owner can stop confusingly similar uses in the classes it covers.
Record
- Serial number
- 99278828
- Mark type
- Stylized text
- Filed
- 11 Jul 2025
- Attorney of record
- Joy J. Wildes
Goods and services
- Class 035 — Advertising and business services: Advertising services; promotional services; marketing services; public relations services, namely, reputation management, business assessment, issues management communications, policy communications, community engagement communications, and government relations communications; business and marketing consulting and advisory services in the fields of reputation management, crisis management and disinformation, and providing assistance to businesses, namely, business planning, business data analysis, business management, and business organization to help identify and combat weaponized information and rumors; brand evaluation services; business consulting services in business leadership development and business management; business research, strategic planning, advisory and consultation services for others in the field of advertising, marketing, communications, social media, promotions and public relations; brand creation, positioning and strategy services; consultancy services in relation to brand strategies, brand management, and customer relationship management; production of advertising matter and commercials; creation of advertising campaigns; business strategy development services relating to corporate social responsibility; provision of information, advice and consultancy relating to the aforesaid
- Class 042 — Scientific and technological services: Providing on-line, non-downloadable computer software applications and platforms for business management in fields of reputation management, crisis management and disinformation, and to help identify and combat weaponized information and rumors; providing information technology consulting services, namely, computer software consulting as related to providing on-line, non-downloadable computer software applications and platforms in the fields of reputation management, crisis management and disinformation, and to help identify and combat weaponized information and rumors
Owner
- WPP Properties, New York, NY, US
Prosecution history
- 23 Feb 2026 — APPLICATION EXTENSION GRANTED/RECEIPT PROVIDED
- 23 Feb 2026 — APPLICATION EXTENSION TO RESPONSE PERIOD - RECEIVED
- 08 Dec 2025 — ASSIGNED TO EXAMINER
- 01 Dec 2025 — NOTIFICATION OF NON-FINAL ACTION E-MAILED
- 01 Dec 2025 — NON-FINAL ACTION E-MAILED
- 01 Dec 2025 — NON-FINAL ACTION WRITTEN
- 01 Dec 2025 — ASSIGNED TO EXAMINER
- 06 Oct 2025 — NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
- 11 Jul 2025 — APPLICATION FILING RECEIPT MAILED
- 11 Jul 2025 — NEW APPLICATION ENTERED