CAKE NATURALLY LUXE BEAUTY THE BIG WIG

What this means for you

Not registered yet, but its 09 Jul 2025 filing date beats anything filed after it. If it registers, the owner can stop confusingly similar uses in the classes it covers.

Record

Serial number

99274460

Mark type

Slogan / phrase

Filed

09 Jul 2025

Attorney of record

Pamela T. Church

Goods and services

• Class 003 — Cosmetics and cleaning preparations: Adhesive for false eyelashes; aromatic essential oils; artificial eyelashes; bar soap; base cream for cosmetic use; bath and shower gels; beauty balm creams; beauty masks; blush; body creams; body deodorants; body glitter; body lotions; body moisturizers; body mousses; body oils; body oils for cosmetic purposes; body powders; body scrubs; body washes; bubble bath; cleaning masks for the face; cleaning pads impregnated with cosmetics; facial concealers; cosmetic body creams; cosmetic facial concealers; cosmetic eye pencils; cosmetic facial masks; cosmetic foundations; cosmetic hair lotions; cosmetic hand creams; cosmetic oils; cosmetic oils for the skin; cosmetic oils, lotions, creams and gels for the face, hands and body; cosmetic preparations for eyelashes; cosmetic shower body wash; cosmetics; cream foundation; deodorants for personal use; dry shampoos; essential oils for aromatherapy; essential oils for cosmetic purposes; essential oils for personal use; eye liner; eye liners; eye makeup; eye pencils; eye shadow; eyebrow pencils; eyebrow powder; face and body creams; face mist; face powder; facial balms; facial concealer; facial moisturizers; foot lotion; foundation makeup; hair balms; hair care preparations; hair colouring preparations; hair conditioner; hair creams; hair mousse; hair powder for use as dry shampoo for cosmetic purposes; hair removal preparations; hair removing creams; hair shampoo; hair spray; hair straightening preparations; hair styling creams; hair styling gel; hair styling masks; hair styling mousse; hair styling oil; hair styling serums; hair styling spray; hair-washing powder; hand creams; lip and cheek tint; lip balm; lip balms; lip conditioners; lip gloss; lip glosses; lip liner; lip liners; lip pencil; lip stains; lipsticks; liquid foundation; long lash mascaras; loose face powder; make-up base being facial primer; make-up foundation; makeup remover; mascara; moisturizing body lotions; moisturizing skin creams; moisturizing skin gels; moisturizing skin lotions; non-medicated facial balms; non-medicated foot creams; non-medicated hair balms; non-medicated hair growth serums; non-medicated hair treatment preparations for cosmetic purposes; non-medicated lip balms; non-medicated pads impregnated with a skin cleanser; non-medicated skin balms; perfumed soap; perfumes; pressed face powder; shaving soap; skin bronzer; non-medicated skin care preparations; skin cleansers; skin foundation; skin moisturizer; skin moisturizers; skin soap; styling foam for hair; toilet soap; wax for removing body hair; cosmetics, namely, tinted skin moisturizer, eye definer in the nature of eye liner, lash amplifying mascara, gel blush, cheek stain, cheek gloss, non-medicated lip plumper, lipstick base, eye makeup remover; bath and shower preparations, namely, body polishes; body care products, namely, moisturizing body creams, moisturizing face lotions, moisturizing face creams; cosmetic hair care preparations, namely, hair conditioning powders, non-medicated hair conditioning balms.
• Class 021 — Housewares and glass: Cosmetic brushes; cosmetic sponges; hair brushes; make up brushes; sponges used for applying make-up.
• Class 026 — Lace, ribbons and embroidery: Electric curlers for the hair, other than hand implements; electric hair curlers, other than hand implements; hair accessories, namely, hair sticks, claw clips, jaw clips, snap clips, headbands, hair bands, and scrunchies; hair clips; hair curlers, other than hand implements; non-electric hair curlers, other than hand implements.

Owner

• MAV BEAUTY CANADA, INC., Vancouver, BC, CA

Prior registrations

• Registration 5975177

Prosecution history

• 05 Mar 2026 — NOTIFICATION OF LETTER OF SUSPENSION E-MAILED
• 05 Mar 2026 — LETTER OF SUSPENSION E-MAILED
• 05 Mar 2026 — SUSPENSION LETTER WRITTEN
• 04 Mar 2026 — TEAS/EMAIL CORRESPONDENCE ENTERED
• 04 Mar 2026 — CORRESPONDENCE RECEIVED IN LAW OFFICE
• 04 Mar 2026 — TEAS RESPONSE TO OFFICE ACTION RECEIVED
• 05 Dec 2025 — NOTIFICATION OF NON-FINAL ACTION E-MAILED
• 05 Dec 2025 — NON-FINAL ACTION E-MAILED
• 05 Dec 2025 — NON-FINAL ACTION WRITTEN
• 25 Nov 2025 — ASSIGNED TO EXAMINER
• 28 Jul 2025 — NOTICE OF DESIGN SEARCH CODE E-MAILED
• 28 Jul 2025 — NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
• 09 Jul 2025 — APPLICATION FILING RECEIPT MAILED
• 09 Jul 2025 — NEW APPLICATION ENTERED