THE 'DO GOODER

What this means for you

Not registered yet, but its 08 Jul 2025 filing date beats anything filed after it. If it registers, the owner can stop confusingly similar uses in the classes it covers.

Record

Serial number

99272549

Mark type

Stylized text

Filed

08 Jul 2025

Attorney of record

Pamela T. Church

Goods and services

• Class 003 — Cosmetics and cleaning preparations: Adhesive for false eyelashes; aromatic essential oils; artificial eyelashes; bar soap; base cream for cosmetic use; bath and shower gels; beauty balm creams; beauty masks; blush; body creams; body deodorants; body glitter; body lotions; body moisturizers; body mousses; body oils; body oils for cosmetic purposes; body powders; body scrubs; body washes; bubble bath; cleaning masks for the face; cleaning pads impregnated with cosmetics; colognes, perfumes and cosmetics; concealers; cosmetic body creams; cosmetic concealers; cosmetic eye pencils; cosmetic facial masks; cosmetic foundations; cosmetic hair lotions; cosmetic hand creams; cosmetic oils; cosmetic oils for the skin; cosmetic preparations for eyelashes; cosmetic shower body wash; cosmetics; cosmetics, namely, lipsticks, non-medicated lip balms, lip liners, lip glosses, eye shadow, eye liners, eye pencils, mascara, cream and powder blushes, face powder, liquid and cream foundations; cream foundation; deodorants for personal use; dry shampoos; essential oils for aromatherapy; essential oils for cosmetic purposes; essential oils for personal use; eye liners; eye makeup; eye pencils; eye shadow; eyebrow pencils; eyebrow powder; face and body creams; face mist; face powder; facial balms; facial concealer; facial moisturizers; foot lotion; foundation makeup; hair balms; hair care preparations; hair colouring preparations; hair conditioner; hair creams; hair mousse; hair powder for use as dry shampoo for cosmetic purposes; hair removal preparations; hair removing creams; hair shampoo; hair spray; hair straightening preparations; hair styling creams; hair styling gel; hair styling masks; hair styling mousse; hair styling oil; hair styling preparations; hair styling serums; hair styling spray; hair-washing powder; hand creams; lip and cheek tint; lip balms; lip conditioners; lip gloss; lip liners; lip pencil; lip stains; lipsticks; liquid foundation; long lash mascaras; loose face powder; make-up base; make-up foundation; makeup remover; mascara; moisturizing body lotions; moisturizing skin creams; moisturizing skin gels; moisturizing skin lotions; non-medicated facial balms; non-medicated foot creams; non-medicated hair balms; non-medicated hair growth serums; non-medicated hair treatment preparations for cosmetic purposes; non-medicated pads impregnated with a skin cleanser; non-medicated skin balms; perfumed soap; perfumes; pressed face powder; shaving soap; skin bronzer; skin care preparations; skin care preparations, lip balms, face and body creams, foot lotions; skin care preparations, namely, body balm; skin cleansers; skin foundation; skin moisturizers; skin soap; styling foam for hair; toilet soap; wax for removing body hair; cosmetics, namely, tinted skin moisturizer, eye definer in the nature of eye liner, lash amplifying mascara, gel blush, cheek stain, cheek gloss, non-medicated lip plumper, lipstick base, eye makeup remover; bath and shower preparations, namely, body polishes; body care products, namely, moisturizing body creams, moisturizing face lotions, moisturizing face creams; cosmetic hair care preparations, namely, hair conditioning powders, non-medicated hair conditioning balms.
• Class 021 — Housewares and glass: Cosmetic brushes; cosmetic sponges; hair brushes; make up brushes; sponges used for applying make-up.
• Class 026 — Lace, ribbons and embroidery: Electric curlers for the hair; electric hair curlers; hair accessories; hair clips; hair curlers; non-electric hair curlers, other than hand implements.

Owner

• MAV BEAUTY CANADA, INC., Vancouver, BC, CA

Prosecution history

• 02 Mar 2026 — APPLICATION EXTENSION GRANTED/RECEIPT PROVIDED
• 02 Mar 2026 — APPLICATION EXTENSION TO RESPONSE PERIOD - RECEIVED
• 02 Dec 2025 — NOTIFICATION OF NON-FINAL ACTION E-MAILED
• 02 Dec 2025 — NON-FINAL ACTION E-MAILED
• 02 Dec 2025 — NON-FINAL ACTION WRITTEN
• 25 Nov 2025 — ASSIGNED TO EXAMINER
• 13 Nov 2025 — NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
• 08 Jul 2025 — APPLICATION FILING RECEIPT MAILED
• 08 Jul 2025 — NEW APPLICATION ENTERED