PENFOLDS PORTAL

What this means for you

Not registered yet, but its 03 Jul 2025 filing date beats anything filed after it. If it registers, the owner can stop confusingly similar uses in the classes it covers.

Record

Serial number

99267404

Mark type

Stylized text

Filed

03 Jul 2025

Attorney of record

Kathleen D Payne

Goods and services

• Class 035 — Advertising and business services: Online retail services; Retail services; Advertising; Marketing; Wholesaling of goods (by any means); Retail services for goods (by any means); Product marketing; Promotional marketing; Organisation and management of incentive programmes; Organisation and management of customer loyalty programmes; Administration of consumer loyalty programs; Sales promotions through customer loyalty programmes (for others); advertising and promotional services for wine clubs and wine societies; advertising and promotion of services and benefits to wine club members and wine society members, including the organisation, operation and management of sales and incentive schemes, loyalty programmes and rewards schemes including via online portals; organisation and administration services in relation to the supply of benefits, gifts and rewards for customer loyalty including via online portals; membership services being operation and management of membership schemes including via online portal
• Class 041 — Education and entertainment services: Wine tasting services (entertainment); arranging and conducting of wine tasting events for entertainment purposes; Entertainment services; Wine tasting services (education); Educational services relating to the making, selection and consumption of wine and matching of wines with foods; educational services being the free allocation of wines to third parties for the purpose of increasing knowledge in the fields of grape growing and wine making; educational services being providing wine appreciation information; Arranging and conducting of entertainment events; Conducting of educational events relating to the making, selection and consumption of wine and matching of wines with foods; arranging and conducting of wine tasting events for educational purposes

Owner

• Southcorp Brands Pty Limited, Melbourne, AU

Prosecution history

• 27 Feb 2026 — APPLICATION EXTENSION GRANTED/RECEIPT PROVIDED
• 27 Feb 2026 — APPLICATION EXTENSION TO RESPONSE PERIOD - RECEIVED
• 01 Dec 2025 — NOTIFICATION OF NON-FINAL ACTION E-MAILED
• 01 Dec 2025 — NON-FINAL ACTION E-MAILED
• 01 Dec 2025 — NON-FINAL ACTION WRITTEN
• 20 Nov 2025 — ASSIGNED TO EXAMINER
• 10 Nov 2025 — NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
• 03 Jul 2025 — APPLICATION FILING RECEIPT MAILED
• 03 Jul 2025 — NEW APPLICATION ENTERED