BRAG
Live / Applied — Non-final action mailed (as of 25 Nov 2025)
What this means for you
Not registered yet, but its 03 Jul 2025 filing date beats anything filed after it. If it registers, the owner can stop confusingly similar uses in the classes it covers.
Record
- Serial number
- 99266433
- Mark type
- Stylized text
- Filed
- 03 Jul 2025
- Attorney of record
- Michael A. Johnson
Goods and services
- Class 005 — Pharmaceuticals: Dietary and nutritional supplements; Hormones; Liquid nutritional supplement; Mineral nutritional supplements; Nutritional supplement in the nature of a nutrient-dense, protein-based drink mix; Nutritional supplement meal replacement bars for boosting energy; Nutritional supplement shakes; Nutritional supplements; Powdered nutritional supplement drink mix and concentrate; Probiotic supplements; Protein supplements formed and packaged as bars; Vitamin supplements
- Class 009 — Scientific and electric apparatus: Downloadable computer application software for mobile phones and portable tablets, namely, software for enhancing fitness bootcamp experiences, exercise classes, and other fitness-related activities; Downloadable software in the nature of a mobile application for monitoring and analyzing physical fitness data, including heart rate and workout intensity; Downloadable smartphone software for heart rate monitoring; Downloadable smartphone software for heart pulse monitoring; Downloadable smartphone software for heart rate monitoring; Downloadable computer application software for mobile phones, namely, software for displaying individuals' workout statistics; Downloadable computer application software for mobile phones, namely, software for conducting group fitness classes; Downloadable computer application software for mobile phones, namely, software for tracking fitness goals and statistics including displaying, measuring, and transmitting information including heart rate and changes in heart rate; Downloadable computer application software for mobile phones, namely, software for tracking fitness goals and statistics including transmitting, reviewing, and receiving data through video recording and QR code integration; Downloadable computer application software for mobile phones, namely, software for monitoring and analyzing body movements in workouts; Downloadable computer application software for mobile phones, namely, software for calculating, monitoring, recording, or displaying physical activity levels, distances covered in exercise, exercise levels achieved, and exercise goal levels; Downloadable computer application software for mobile phones, namely, software for converting fitness effort and intensity into online points which may be redeemed for cash or rewards
- Class 021 — Housewares and glass: Water bottles sold empty
- Class 025 — Clothing: Hats; Pants; Shirts; Sweatshirts; Gym pants; Sweatpants for men and women; Tops as clothing; Tank-tops; Shoes; Athletic shoes
- Class 041 — Education and entertainment services: Providing an on-line computer database featuring information regarding exercise and fitness; Arranging and conducting incentive award programs to encourage the frequent, continued and effective practice of physical exercise; Providing recognition and incentives by the way of awards to demonstrate excellence in the field of fitness goals and wellness challenges; Educational services, namely, providing on-line motivational content via mobile applications in the field of physical fitness, including digital badge awards for milestone achievements; Educational and entertainment services, namely, a continuing program about tracking fitness activities, awarding digital badges or achievements, and monitoring progress toward health and wellness goals accessible via mobile applications; Providing online fitness instruction in the field of strength training, resistance training, cardio conditioning, weightlifting, high intensity interval training, circuit training, core strengthening, and general physical conditioning and fitness
- Class 042 — Scientific and technological services: Providing temporary use of on-line non-downloadable software and applications for fitness exercises, wellness challenges, and digital achievement badges awarded for milestone accomplishments; Software as a service (SAAS) services featuring software for tracking fitness goals and awarding digital achievement badges for milestone completions; Computer services, namely, interactive hosting services which allow the users to publish and share their own content and images on-line; Providing temporary use of on-line non-downloadable software for enabling users to create, customize, and share digital badges and images showcasing fitness achievements; Software as a service (SAAS) services featuring software for uploading, displaying, and interacting with photographs, images, and badges via a discovery page in the field of fitness and personal health; Providing a web site featuring technology that enables users to browse, search, and comment on fitness-related content and user-generated posts
Owner
- THE SWEAT EXCHANGE TRADEMARKING COMPANY, LLC, Atlanta, GA, US
Prosecution history
- 23 Feb 2026 — APPLICATION EXTENSION GRANTED/RECEIPT PROVIDED
- 23 Feb 2026 — APPLICATION EXTENSION TO RESPONSE PERIOD - RECEIVED
- 25 Nov 2025 — NOTIFICATION OF NON-FINAL ACTION E-MAILED
- 25 Nov 2025 — NON-FINAL ACTION E-MAILED
- 25 Nov 2025 — NON-FINAL ACTION WRITTEN
- 20 Nov 2025 — ASSIGNED TO EXAMINER
- 12 Nov 2025 — NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
- 03 Jul 2025 — APPLICATION FILING RECEIPT MAILED
- 03 Jul 2025 — NEW APPLICATION ENTERED