EFFORTLESS FOR EVERYONE

Live / Allowed — Notice of allowance issued (as of 17 Feb 2026)

What this means for you

Approved and waiting on proof of use. It will register unless the applicant drops it, and its 30 Jun 2025 filing date already counts against anyone who files later.

Record

Serial number
99260720
Mark type
Stylized text
Filed
30 Jun 2025
Published for opposition
23 Dec 2025
Attorney of record
Alison Malsbury

Goods and services

  • Class 003 — Cosmetics and cleaning preparations: Make-up; Cosmetic preparations for bath and shower; Beauty creams; Face cream; Skin care products, namely, non-medicated skin serum; Skin toners; Sun-block lotions; Cosmetic sunscreen preparations; Skin lotions; Cosmetic preparations for skin care; Liquid perfumes; Cosmetic sun-tanning preparations; Depilatories; Cosmetic preparations for body care; Shower gels; Body lotion; Skin care preparation, namely, body polish; Foot scrubs; Hand cream; Non-medicated foot cream; Hair nourishers; Hair shampoo; Hair conditioner; Toilet waters; Mask pack for cosmetic purposes; Beauty masks for faces; Beauty masks; Make-up powder; Cosmetic creams; Make-up kits comprised of eyebrow colors, mascara, eyeliner, eyeshadow, blusher, lipstick and lip gloss; Facial washes; Cosmetic soaps; Facial scrubs; Body scrub; Body wash; Beauty soap; Skin soap; Shaving cream; Deodorant for personal use; Sunscreen; Sun block; Lip balm

Owner

Prosecution history

  • 17 Feb 2026 — NOA E-MAILED - SOU REQUIRED FROM APPLICANT
  • 23 Dec 2025 — OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
  • 23 Dec 2025 — PUBLISHED FOR OPPOSITION
  • 17 Dec 2025 — NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
  • 25 Nov 2025 — APPROVED FOR PUB - PRINCIPAL REGISTER
  • 18 Nov 2025 — ASSIGNED TO EXAMINER
  • 30 Jun 2025 — APPLICATION FILING RECEIPT MAILED
  • 30 Jun 2025 — NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
  • 30 Jun 2025 — NEW APPLICATION ENTERED

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