ORANGE IS THE NEW GOLD

Live / Applied — Extension of time to oppose received (as of 16 Feb 2026)

What this means for you

Not registered yet, but its 09 Jun 2025 filing date beats anything filed after it. If it registers, the owner can stop confusingly similar uses in the classes it covers.

Record

Serial number
99224807
Mark type
Slogan / phrase
Filed
09 Jun 2025
Published for opposition
10 Feb 2026
Attorney of record
Rhett V. Barney

Goods and services

  • Class 009 — Scientific and electric apparatus: Magnetically encoded cards, namely, charge cards, credit cards, debit cards, and payment cards in the nature of gift cards and stored value cards; credit, debit, charge, and payment cards in the nature of gift cards and stored value cards containing an encoded electronic chip; credit, debit, charge, and payment cards in the nature of gift cards and stored value cards containing a blank electronic chip; recorded and downloadable computer software for facilitating commercial transactions through electronic means via wireless networks, global computer networks and mobile telecommunications networks; recorded and downloadable computer software for use in connection with the electronic storage, transmission, presentation, verification, and authentication of credit, debit, charge, and payment cards; downloadable virtual reality game software featuring crypto tokens for use in online virtual worlds
  • Class 035 — Advertising and business services: Administration of customer loyalty and rewards program for enabling participants to obtain rewards on goods and services for their benefit through use of physical and virtual credit, debit, charge, and payment cards; providing incentive award programs through issuance and processing of loyalty awards in the form of cryptocurrency
  • Class 036 — Insurance and financial services: Financial services, namely, providing information about mobile payments and bill payment transactions with consumers via mobile devices; financial services, namely, processing and verifying cryptocurrency mobile payments and bill payment transactions with retailers, merchants, and vendors via mobile devices; providing payment processing in the field of cryptocurrency, electronic credit card, credit card, and bill payment services with retailers, merchants, and vendors via mobile devices; financial services, namely, electronic transfer of virtual currencies for members of an on-line community via a global computer network; financial services, namely, providing on-line stored value accounts based on cryptocurrency in an electronic environment; electronic processing of wireless electronic wallets, mobile electronic wallets, and virtual credit, debit, charge, and payment being gift and stored value card transactions
  • Class 041 — Education and entertainment services: Providing online virtual reality game services featuring crypto tokens for use in virtual worlds
  • Class 042 — Scientific and technological services: Providing temporary use of online non-downloadable computer software for use in processing mobile payments; providing temporary use of online non-downloadable computer software for use in processing mobile payment transactions with retailers, merchants, and vendors via mobile devices; providing temporary use of online non-downloadable computer software for transmitting, processing, facilitating, verifying, and authenticating transaction and payment information; providing temporary use of online non-downloadable computer software for increasing the security of mobile payment transactions with retailers, merchants and vendors via mobile devices; computer services, namely, hosting and maintaining online website for others to provide feedback and information with respect to physical and virtual credit, debit, charge, and payment card membership

Owner

Prosecution history

  • 16 Feb 2026 — EXTENSION OF TIME TO OPPOSE RECEIVED
  • 10 Feb 2026 — OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
  • 10 Feb 2026 — PUBLISHED FOR OPPOSITION
  • 04 Feb 2026 — NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
  • 16 Jan 2026 — APPROVED FOR PUB - PRINCIPAL REGISTER
  • 09 Jan 2026 — TEAS/EMAIL CORRESPONDENCE ENTERED
  • 09 Jan 2026 — CORRESPONDENCE RECEIVED IN LAW OFFICE
  • 09 Jan 2026 — TEAS REQUEST FOR RECONSIDERATION RECEIVED
  • 05 Dec 2025 — TEAS CHANGE OF CORRESPONDENCE RECEIVED
  • 05 Dec 2025 — APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
  • 05 Dec 2025 — TEAS CHANGE OF OWNER ADDRESS RECEIVED
  • 09 Nov 2025 — NOTIFICATION OF FINAL REFUSAL EMAILED
  • 09 Nov 2025 — FINAL REFUSAL E-MAILED
  • 09 Nov 2025 — FINAL REFUSAL WRITTEN
  • 04 Nov 2025 — TEAS/EMAIL CORRESPONDENCE ENTERED

View this trademark record on Marksy