HOOLA
Live / Allowed — Publication / registration review complete (as of 26 Mar 2026)
What this means for you
Approved and waiting on proof of use. It will register unless the applicant drops it, and its 03 Jun 2025 filing date already counts against anyone who files later.
Record
- Serial number
- 99216541
- Mark type
- Stylized text
- Filed
- 03 Jun 2025
- Published for opposition
- 14 Apr 2026
- Attorney of record
- M. Scott Alprin
Goods and services
- Class 005 — Pharmaceuticals: Dietary supplement drink mixes; Powdered fruit-flavored dietary supplement drink mix; Dietary supplemental drinks in the nature of vitamin and mineral beverages; Nutritionally fortified beverages for medical purposes; Beverages containing nootropics, adaptogens, vitamins and minerals for use as a nutritional supplement; Dietetic beverages adapted for medical purposes; Dietary supplemental drinks; Dietary supplements containing reishi mushroom powder; Dietary supplements consisting primarily of nootropics, adaptogens, vitamins and minerals; Nutritional supplements consisting primarily of nootropics, adaptogens, vitamins and minerals; Vitamin and mineral supplements for mixing with liquids; Vitamin fortified beverages for medical purposes; Dietary supplements; Nutraceuticals for use as a dietary supplement for improving cognitive functions, improving memory, increasing mental alertness and concentration, boosting energy levels, and wakefulness; Vitamin enriched sparkling water for medical purposes; Vitamin enriched water for medical purposes
- Class 032 — Light beverages: Energy drinks enhanced with Nootropic, adaptogens vitamins and minerals; concentrates, syrups or powders used in the preparation of sports and energy drinks; protein-enriched sports beverages; sports and energy drinks; powders used in the preparation of sports drinks; energy drinks containing caffeine; Non-alcoholic beverages, namely, carbonated beverages; fruit juice beverages
Owner
- HOOLA AUSTRALIA PTY LTD, GLENELG, SA, AU
- HOOLA AUSTRALIA PTY LTD, Glenelg, SA, AU
Prosecution history
- 20 Mar 2026 — APPROVED FOR PUB - PRINCIPAL REGISTER
- 25 Feb 2026 — AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
- 11 Feb 2026 — NOTIFICATION OF LETTER OF SUSPENSION E-MAILED
- 11 Feb 2026 — LETTER OF SUSPENSION E-MAILED
- 11 Feb 2026 — SUSPENSION LETTER WRITTEN
- 22 Jan 2026 — TEAS/EMAIL CORRESPONDENCE ENTERED
- 22 Jan 2026 — CORRESPONDENCE RECEIVED IN LAW OFFICE
- 22 Jan 2026 — TEAS RESPONSE TO OFFICE ACTION RECEIVED
- 23 Oct 2025 — NOTIFICATION OF NON-FINAL ACTION E-MAILED
- 23 Oct 2025 — NON-FINAL ACTION E-MAILED
- 23 Oct 2025 — NON-FINAL ACTION WRITTEN
- 23 Oct 2025 — ASSIGNED TO EXAMINER
- 09 Oct 2025 — NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
- 03 Jun 2025 — APPLICATION FILING RECEIPT MAILED
- 03 Jun 2025 — NEW APPLICATION ENTERED