AMERICAN RISE VENTURES

What this means for you

Not registered yet, but its 21 May 2025 filing date beats anything filed after it. If it registers, the owner can stop confusingly similar uses in the classes it covers.

Record

Serial number

99196809

Mark type

Stylized text

Filed

21 May 2025

Attorney of record

Marie Lavalleye

Goods and services

• Class 035 — Advertising and business services: Advertising, promotion, and marketing services in the nature of promoting collegiate athletes for the purposes of generating name, image and likeness (NIL) opportunities; Promotional advertising of products and services of third parties through sponsoring arrangements and license agreements relating to sporting events, personal appearances, and photo opportunities in connection with name, image and likeness (NIL) of collegiate athletes; Name, image and likeness (NIL) marketing and business consulting services for collegiate athletes; Brand development services for collegiate athletes; Endorsement services, namely, promoting the services of collegiate athletes; Business services in the nature of talent agent services for collegiate athletes, in particular arranging promotional sponsorship and affiliation contracts; Promoting the goods and services of others by arranging for businesses to affiliate their goods and services with third parties being collegiate sports organizations by means of sponsorship relationships; Promoting the interests of collegiate sports; Promoting collegiate sports by means of public advocacy; Promotion in the nature of advertising of sporting and cultural activities; Business consulting services; Promoting the goods and services of others by arranging sponsors to affiliate their goods and services with the services of third parties being intercollegiate athletic events, specifically, games, contests, exhibitions and tournaments by means of sponsorship relationships; Promoting the services of others, namely, promoting intercollegiate athletic events, games, contests, exhibitions and tournaments for others and consulting services with respect thereto; Advertising, promotion and marketing services; Sponsorship search consultancy services
• Class 041 — Education and entertainment services: Education and entertainment services in the nature of collegiate sports games and exhibitions; Providing collegiate sports and entertainment information via the Internet or a commercial on-line computer service or by cable, satellite, television and radio; Arranging and conducting athletic competitions, namely, professional football collegiate sports games and exhibitions; Production of radio and television programs featuring collegiate sports; Presentation of live shows featuring collegiate sports games, collegiate sports exhibitions, and collegiate sports competitions; Organizing collegiate sports and cultural events; Providing sports and entertainment information via a global computer network or a commercial on-line computer service or by cable, satellite, television and radio; Arranging and conducting athletic competitions, namely, collegiate sports games and exhibitions; Entertainment services, namely production of collegiate sports and collegiate sports-related television programs and distribution by means of television broadcasting, cable transmission, satellite transmission and via the Internet

Owner

• American Athletic Conference, Irving, TX, US

Prosecution history

• 15 Jan 2026 — NOTIFICATION OF NON-FINAL ACTION E-MAILED
• 15 Jan 2026 — NON-FINAL ACTION E-MAILED
• 15 Jan 2026 — NON-FINAL ACTION WRITTEN
• 17 Dec 2025 — TEAS/EMAIL CORRESPONDENCE ENTERED
• 17 Dec 2025 — CORRESPONDENCE RECEIVED IN LAW OFFICE
• 17 Dec 2025 — TEAS RESPONSE TO OFFICE ACTION RECEIVED
• 09 Oct 2025 — NOTIFICATION OF NON-FINAL ACTION E-MAILED
• 09 Oct 2025 — NON-FINAL ACTION E-MAILED
• 09 Oct 2025 — NON-FINAL ACTION WRITTEN
• 06 Oct 2025 — ASSIGNED TO EXAMINER
• 29 Sept 2025 — NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
• 21 May 2025 — APPLICATION FILING RECEIPT MAILED
• 21 May 2025 — NEW APPLICATION ENTERED