BROOKDALE SENIOR LIVING

What this means for you

Approved and waiting on proof of use. It will register unless the applicant drops it, and its 15 May 2025 filing date already counts against anyone who files later.

Record

Serial number

99187210

Mark type

Design + words

Filed

15 May 2025

Attorney of record

Katherine Todd

Goods and services

• Class 035 — Advertising and business services: Business management and administration for others of senior residential retirement, independent living, assisted living, skilled nursing, nursing home, long term care facilities and memory care facilities
• Class 036 — Insurance and financial services: Leasing, rental and management of real estate in the nature of senior residential retirement, independent living, assisted living, skilled nursing, nursing home, long term care facilities, continuing care retirement communities, and memory care facilities
• Class 039 — Transportation and storage services: Transportation services, namely, providing shuttle services for adults by bus and automobile
• Class 043 — Restaurant and hotel services: Continuing care retirement communities (CCRCs) in the nature of memory care living, assisted living, and independent living facilities; Meal preparation services for senior residential retirement, independent living, assisted living, skilled nursing, nursing home, long term care facilities, continuing care retirement communities, and memory care facilities
• Class 044 — Medical, beauty and agricultural services: Providing skilled nursing, nursing home and long-term care facilities; providing residential treatment services for adults; providing personal care, namely, hygienic and beauty care and memory care nursing services within assisted living facilities; providing rehabilitation patient care services for adults; providing information via a website in the field of continuing care retirement communities, skilled nursing, personal hygienic and beauty care, memory care services, independent living, non-medical assisted living, assisted living, and residential treatment services for adults; Respite care services in the nature of home nursing aid services; Continuing care retirement communities (CCRCs) in the nature of nursing home services; Medical services; Medical assistance services; Residential medical treatment services; Residential medical advice services; Medical services provided at assisted living services
• Class 045 — Legal and security services: Providing non-medical in home personal care services for assisting with daily living activities of persons living in assisted living facilities, namely, help with medical forms, daily living support, and companionship; Running errands for others; providing non-medical in home personal care services to adults for the elderly

Owner

• Brookdale Senior Living Inc., Brentwood, TN, US

Prior registrations

• Registration 2987265
• Registration 3007286
• Registration 3478973
• Registration 4084726
• Registration 4660230
• Registration 6471916
• Registration 6725885
• Registration 6725886
• Registration 7029297
• Registration 7238169
• Registration 7238170
• Registration 7581046

Prosecution history

• 28 Mar 2026 — APPROVED FOR PUB - PRINCIPAL REGISTER
• 27 Mar 2026 — TEAS/EMAIL CORRESPONDENCE ENTERED
• 27 Mar 2026 — CORRESPONDENCE RECEIVED IN LAW OFFICE
• 27 Mar 2026 — TEAS RESPONSE TO OFFICE ACTION RECEIVED
• 18 Dec 2025 — APPLICATION EXTENSION GRANTED/RECEIPT PROVIDED
• 18 Dec 2025 — APPLICATION EXTENSION TO RESPONSE PERIOD - RECEIVED
• 27 Sept 2025 — NOTIFICATION OF NON-FINAL ACTION E-MAILED
• 27 Sept 2025 — NON-FINAL ACTION E-MAILED
• 27 Sept 2025 — NON-FINAL ACTION WRITTEN
• 25 Sept 2025 — ASSIGNED TO EXAMINER
• 24 Sept 2025 — NOTICE OF DESIGN SEARCH CODE E-MAILED
• 24 Sept 2025 — NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
• 15 May 2025 — APPLICATION FILING RECEIPT MAILED
• 15 May 2025 — NEW APPLICATION ENTERED