BRU
Live / Applied — Non-final action mailed (as of 03 Nov 2025)
What this means for you
Not registered yet, but its 09 May 2025 filing date beats anything filed after it. If it registers, the owner can stop confusingly similar uses in the classes it covers.
Record
- Serial number
- 99177353
- Mark type
- Design + words
- Filed
- 09 May 2025
- Attorney of record
- Nicholas D. Myers
Goods and services
- Class 032 — Light beverages: Bottled water; Carbonated non-alcoholic drinks; Concentrates and powders used in the preparation of energy drinks and fruit-flavored beverages; Drinking water; Drinking water with vitamins; Energy drinks; Flavored waters; Fruit juice, namely, fruit juice; Non-alcoholic beverages, namely, carbonated beverages; Non-alcoholic fruit juice beverages; Non-alcoholic water-based beverages; Non-alcoholic water-based beverages also containing flavor and non-alcoholic fruit juice; Soft drinks, namely, sodas; Sparkling water; Vegetable juices; Water beverages
Owner
- ALTERNATIVE HOLDCO LLC, Los Angeles, CA, US
- Alternative Ventures, LLC, Sheridan, WY, US
Prosecution history
- 02 Feb 2026 — TEAS CHANGE OF CORRESPONDENCE RECEIVED
- 02 Feb 2026 — APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
- 02 Feb 2026 — TEAS CHANGE OF OWNER ADDRESS RECEIVED
- 28 Jan 2026 — AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
- 28 Jan 2026 — APPLICATION EXTENSION GRANTED/RECEIPT PROVIDED
- 28 Jan 2026 — APPLICATION EXTENSION TO RESPONSE PERIOD - RECEIVED
- 03 Nov 2025 — NOTIFICATION OF NON-FINAL ACTION E-MAILED
- 03 Nov 2025 — NON-FINAL ACTION E-MAILED
- 03 Nov 2025 — NON-FINAL ACTION WRITTEN
- 24 Sept 2025 — ASSIGNED TO EXAMINER
- 19 Sept 2025 — NOTICE OF DESIGN SEARCH CODE E-MAILED
- 19 Sept 2025 — NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
- 05 Sept 2025 — TEAS CHANGE OF CORRESPONDENCE RECEIVED
- 05 Sept 2025 — TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
- 05 Sept 2025 — ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED