BE THE GREATEST
Live / Allowed — Published for opposition (as of 23 Mar 2026)
What this means for you
Approved and waiting on proof of use. It will register unless the applicant drops it, and its 06 May 2025 filing date already counts against anyone who files later.
Record
- Serial number
- 99171191
- Mark type
- Stylized text
- Filed
- 06 May 2025
- Published for opposition
- 11 Nov 2025
- Attorney of record
- Jana S. Farmer
Goods and services
- Class 009 — Scientific and electric apparatus: Downloadable image files containing artwork, memes, pictures, graphic art, avatars, animations, photographs, and trading cards; Downloadable image files containing artwork, memes, pictures, graphic art, avatars, animations, photographs, and trading cards authenticated by non-fungible tokens (NFTs); Downloadable computer software for managing and conducting electronic transactions in the field of non-fungible tokens (NFTs); Downloadable computer software for minting non-fungible tokens (NFTs); Downloadable multimedia files containing digitally-generated artwork authenticated by non-fungible tokens (NFTs) utilizing blockchain technology; Downloadable software for uploading, streaming, displaying, sharing, showing, and viewing audio, visual, and multimedia content via online environments; Downloadable computer software, namely, software for publishing and sharing digital entertainment and information via global computer and communication networks; Downloadable computer software for the production, automated and non-automated creation, and automated and non-automated modification of interactive media in the nature of video clips, photography, music, data, visual effects, digital multimedia files, digital collectibles, and crypto-collectibles featuring and linked to digital and physical shirts, pants, shorts, bathing suits, jackets, fleeces, headwear being caps, hats, headbands, head ties, head scarves, sweat bands and visors, accessories being jewelry, belts, gloves, bags, and eyewear, drinkware being water bottles and beverage glassware, lunch boxes, socks, scarves, dog collars, dog leashes, digital, animated and non-animated designs and characters of goats, other animals, athletes, sport scenes and story themes, avatars, digital overlays, character skins, art, toys, and trading cards for access to and use in online environments, virtual reality online environments, and extended reality virtual environments; Downloadable cryptocurrency, crypto tokens, crypto assets, and digital currency, namely, downloadable electronic data files featuring accountings and record-keeping of cryptocurrency and digital currency; downloadable computer software for use as a cryptocurrency wallet containing stored cryptocurrency coin and for transmitting cryptocurrency coin; cryptocurrency hardware wallets containing stored cryptocurrency coin and for transmitting cryptocurrency coin; Downloadable mobile software applications for the purpose of product and document authentication and tracking, and brand monitoring and protection, to protect against counterfeiting, tampering, and diversion, and to ensure the integrity of genuine products and documents; sunglasses; laptop carrying cases
- Class 014 — Jewelry: Cufflinks; tie bars; gold chain necklaces; bracelets; earrings; key rings; key chains; lanyards for holding keys; rubber or silicone wristbands in the nature of a bracelet
- Class 021 — Housewares and glass: Lunch boxes; water bottles sold empty; beverage glassware
- Class 028 — Toys and sporting goods: Plush toys; Christmas tree ornaments, except confectionary and electric Christmas tree lights
Owner
- GOAT USA INC, Plainview, NY, US
- GOAT USA INC, Plainview, NY, US
Prosecution history
- 22 Mar 2026 — EXTENSION OF TIME TO OPPOSE PROCESS - TERMINATED
- 11 Dec 2025 — EXTENSION OF TIME TO OPPOSE RECEIVED
- 11 Nov 2025 — OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
- 11 Nov 2025 — PUBLISHED FOR OPPOSITION
- 05 Nov 2025 — NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
- 15 Oct 2025 — APPROVED FOR PUB - PRINCIPAL REGISTER
- 09 Oct 2025 — TEAS/EMAIL CORRESPONDENCE ENTERED
- 08 Oct 2025 — CORRESPONDENCE RECEIVED IN LAW OFFICE
- 08 Oct 2025 — TEAS RESPONSE TO OFFICE ACTION RECEIVED
- 17 Sept 2025 — TEAS/EMAIL CORRESPONDENCE ENTERED
- 17 Sept 2025 — CORRESPONDENCE RECEIVED IN LAW OFFICE
- 17 Sept 2025 — ASSIGNED TO LIE
- 11 Sept 2025 — TEAS RESPONSE TO OFFICE ACTION RECEIVED
- 11 Sept 2025 — NOTIFICATION OF EXAMINER'S AMENDMENT/PRIORITY ACTION E-MAILED
- 11 Sept 2025 — EXAMINER'S AMENDMENT/PRIORITY ACTION E-MAILED