EQO-FI

Live / Allowed — Notice of allowance issued (as of 24 Mar 2026)

What this means for you

Approved and waiting on proof of use. It will register unless the applicant drops it, and its 29 Apr 2025 filing date already counts against anyone who files later.

Record

Serial number
99160554
Mark type
Stylized text
Filed
29 Apr 2025
Published for opposition
27 Jan 2026
Attorney of record
STACEY-ANN TAYLOR

Goods and services

  • Class 009 — Scientific and electric apparatus: Downloadable cloud-based software for fully interactive, immersive, multi-sensory storytelling experiences that respond to and evolve with the audience using custom-built Extended Reality (XR) pipelines, 3D computer graphics game engines, and Web3-native systems and tools, namely, for the creation, orchestration, and real-time modulation of audiovisual content in physical and virtual environments; Downloadable computer application software for the integration of text, audio, graphics, still images, and moving pictures in virtual worlds for entertainment, marketing, and storytelling purposes; Downloadable software for controlling immersive LED environments and spatial audio systems in physical and XR-powered venues; Downloadable software for synchronizing digital twin experiences across real-world and virtual platforms in entertainment settings; Downloadable software featuring AI-based content modulation and biometric-responsive adaptive storytelling for delivering responsive and personalized multimedia entertainment; Downloadable computer software for managing cryptocurrency transactions using blockchain technology; Downloadable virtual reality game software featuring crypto tokens for use in online virtual worlds; Downloadable computer software for use as a cryptocurrency wallet; Virtual reality glasses; Virtual reality goggles; Virtual reality headsets; Wired gloves for use in virtual reality environments; Biometric identification apparatus; Immersive sensory digital display panels in the nature of programmable digital LED signage and light-based storytelling interfaces; Interactive LED ceiling and floor systems, namely, LED modules, controllers, power supply units, and control software for immersive audiovisual experiences integrated with downloadable media applications
  • Class 035 — Advertising and business services: Digital advertising services for immersive platforms and virtual environments; Development of marketing strategies, concepts, and tactics, namely, audience development, brand awareness, customer relations, online community building, and digital word-of-mouth communications in XR spaces and across social media; Marketing services in the nature of promotion of third-party goods and services by brand ambassadors using extended reality and narrative content; Promotion of goods and services of others through influencer campaigns delivered via interactive and immersive media platforms; Marketing research services in the nature of tracking consumer behavior and analyzing consumer trends within immersive and virtual environments; Consumer profiling for commercial and marketing purposes using real-time interaction data; Analyzing and compiling data for measuring the performance of immersive advertising campaigns; Business consulting services in the field of ecommerce strategies, immersive commerce, and tokenized consumer engagement; Strategic brand development services for immersive entertainment platforms and narrative-based virtual environments; Business services, namely, sponsorship search and brand integration consulting in connection with extended reality concerts, gamified storytelling venues, and experiential digital activations
  • Class 041 — Education and entertainment services: Entertainment services in the nature of production of multimedia entertainment content across immersive physical and virtual platforms; Entertainment services, namely, storytelling through interactive audiovisual media, XR content, and virtual characters; Providing online computer games featuring virtual worlds in which users can interact for entertainment and community-building purposes; Simulated live musical performances by avatars in virtual worlds for entertainment purposes; Entertainment services in the nature of presenting live musical performances using extended reality technology; Arranging exhibitions in virtual worlds for entertainment purposes; Entertainment services, namely, immersive audiovisual performances in the nature of live musical acts delivered through 360-degree LED walls, interactive LED floors, and extended reality projections in real-world and digital twin environments; Entertainment services, namely, live music concerts featuring narrated content in the fields of cultural storytelling, social commentary, and immersive brand integration; Providing story-driven digital experiences where audience input dynamically alters the outcome of events, namely, interactive live performances and narrative-driven concerts in immersive digital venues; Producing hybrid experiences that bridge physical venues and digital twin environments with gamified, interactive storytelling frameworks, namely, music concerts, digital art exhibitions, and fan-driven community events
  • Class 042 — Scientific and technological services: Software as a Service (SaaS) services featuring software using custom-built Extended Reality (XR) pipelines, 3D computer graphics game engines, and Web3-native systems and tools in the nature of immersive storytelling orchestration software; Design and development of virtual reality and XR software; Provision of virtual computer systems and virtual computer environments through cloud computing for entertainment and commerce; Providing online non-downloadable computer software for use as a cryptocurrency wallet; Providing user authentication services using blockchain-based software for cryptocurrency transactions and digital asset access in virtual environments; Programming of online, non-downloadable virtual goods for use in virtual worlds; Design of immersive venue architecture, namely, combining LED display technologies and spatial computing systems to enable immersive storytelling; Computer network configuration services for venue architecture combining LED display technologies and spatial computing systems; Development of on-line computer software systems for content orchestration, consisting of real-time rendering, audience interaction tracking, and cross-platform synchronization; Design and engineering of interactive LED environments, namely, programmable ceilings, responsive walls, and adaptive floors integrated with 3D graphics engines, biometric feedback systems, and blockchain authentication tools

Owner

Prosecution history

  • 24 Mar 2026 — NOA E-MAILED - SOU REQUIRED FROM APPLICANT
  • 27 Jan 2026 — OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
  • 27 Jan 2026 — PUBLISHED FOR OPPOSITION
  • 21 Jan 2026 — NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
  • 30 Dec 2025 — APPROVED FOR PUB - PRINCIPAL REGISTER
  • 26 Dec 2025 — TEAS/EMAIL CORRESPONDENCE ENTERED
  • 26 Dec 2025 — CORRESPONDENCE RECEIVED IN LAW OFFICE
  • 26 Dec 2025 — TEAS RESPONSE TO OFFICE ACTION RECEIVED
  • 27 Sept 2025 — NOTIFICATION OF NON-FINAL ACTION E-MAILED
  • 27 Sept 2025 — NON-FINAL ACTION E-MAILED
  • 27 Sept 2025 — NON-FINAL ACTION WRITTEN
  • 18 Sept 2025 — ASSIGNED TO EXAMINER
  • 08 Sept 2025 — NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
  • 29 Apr 2025 — NEW APPLICATION ENTERED
  • 29 Apr 2025 — APPLICATION FILING RECEIPT MAILED

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