NOT ABOUT SPORTS
Live / Allowed — Notice of allowance issued (as of 20 Jan 2026)
What this means for you
Approved and waiting on proof of use. It will register unless the applicant drops it, and its 16 Apr 2025 filing date already counts against anyone who files later.
Record
- Serial number
- 99140415
- Mark type
- Stylized text
- Filed
- 16 Apr 2025
- Published for opposition
- 25 Nov 2025
- Attorney of record
- MIA SHEVETTE MITCHELL
Goods and services
- Class 025 — Clothing: Shirts for adults; Sweatshirts for adults; Headwear, namely, hats, caps, baseball hats
- Class 035 — Advertising and business services: On-line retail store services featuring clothing, headwear, accessories, drinkware, printed goods, and card-based games; Brand concept and brand development services for corporate and individual clients
- Class 041 — Education and entertainment services: (Based on Use) Entertainment services in the nature of development, creation, production and post-production services of multimedia entertainment content; Providing online non-downloadable visual and audio recordings featuring in the fields of lifestyle, pop culture, personal development, and relationships via streaming platforms and social media; Entertainment services, namely, an ongoing series featuring athletes, entertainers, and public figures in non-sports-related settings for entertainment purposes provided through streaming platforms, on-demand video content platforms, and social media (Based on Intent to Use) Entertainment services in the nature of production of sponsored media content; Organizing, arranging, and conducting live and virtual events, panels, and interviews for educational and entertainment purposes events; Entertainment services in the nature of hosting social entertainment events; Entertainment services, namely, personal appearances by a media personality in the fields of culture, sports lifestyle, and personal growth
Owner
- Zuri Hall Enterprises, Inc., Beverly Hills, CA, US
- Zuri Hall Enterprises, Inc., Beverly Hills, CA, US
Prosecution history
- 20 Jan 2026 — NOA E-MAILED - SOU REQUIRED FROM APPLICANT
- 25 Nov 2025 — OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
- 25 Nov 2025 — PUBLISHED FOR OPPOSITION
- 19 Nov 2025 — NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
- 27 Oct 2025 — APPROVED FOR PUB - PRINCIPAL REGISTER
- 24 Oct 2025 — TEAS/EMAIL CORRESPONDENCE ENTERED
- 24 Oct 2025 — CORRESPONDENCE RECEIVED IN LAW OFFICE
- 24 Oct 2025 — TEAS RESPONSE TO OFFICE ACTION RECEIVED
- 18 Sept 2025 — NOTIFICATION OF NON-FINAL ACTION E-MAILED
- 18 Sept 2025 — NON-FINAL ACTION E-MAILED
- 18 Sept 2025 — NON-FINAL ACTION WRITTEN
- 11 Sept 2025 — ASSIGNED TO EXAMINER
- 25 Aug 2025 — NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
- 16 Apr 2025 — APPLICATION FILING RECEIPT MAILED
- 16 Apr 2025 — NEW APPLICATION ENTERED