BETTER WEALTH CHOICES
Live / Applied — Opposition pending (as of 30 Jan 2026)
What this means for you
Not registered yet, but its 16 Apr 2025 filing date beats anything filed after it. If it registers, the owner can stop confusingly similar uses in the classes it covers.
Record
- Serial number
- 99139507
- Mark type
- Stylized text
- Filed
- 16 Apr 2025
- Published for opposition
- 07 Oct 2025
- Attorney of record
- POLLIE GAUTSCH
Goods and services
- Class 036 — Insurance and financial services: Financial counseling services, namely, helping others build a better working relationship with their money; Investment management; Financial planning and investment advisory services
Owner
- Financial Alternatives, Inc., La jolla, CA, US
- Financial Alternatives, Inc., La jolla, CA, US
Prosecution history
- 04 Feb 2026 — EXTENSION OF TIME TO OPPOSE PROCESS - TERMINATED
- 30 Jan 2026 — OPPOSITION INSTITUTED NO. 999999
- 05 Nov 2025 — EXTENSION OF TIME TO OPPOSE RECEIVED
- 07 Oct 2025 — OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
- 07 Oct 2025 — PUBLISHED FOR OPPOSITION
- 01 Oct 2025 — NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
- 11 Sept 2025 — APPROVED FOR PUB - PRINCIPAL REGISTER
- 10 Sept 2025 — ASSIGNED TO EXAMINER
- 16 Apr 2025 — APPLICATION FILING RECEIPT MAILED
- 16 Apr 2025 — NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
- 16 Apr 2025 — NEW APPLICATION ENTERED