ALTER & EGO PRINCIPLES
Live / Applied — Final refusal mailed (as of 14 Jan 2026)
What this means for you
Not registered yet, but its 16 Feb 2025 filing date beats anything filed after it. If it registers, the owner can stop confusingly similar uses in the classes it covers.
Record
- Serial number
- 99043460
- Mark type
- Stylized text
- Filed
- 16 Feb 2025
Goods and services
- Class 016 — Paper goods and printed matter: Educational kits sold as a unit in the field of personal development and empowerment consisting primarily of printed books, printed workbooks, flash cards with affirmation cards, and printed instructional guides; printed worksheets, blank journals for writing, printed motivational cards for doing motivational exercises, and educational materials in the nature of printed teaching guides, printed leaflets with self-reflection prompts, and printed interactive workbook pages in the field of personal development and empowerment; educational kits sold as a unit in the field of personal development and empowerment consisting primarily of self-help materials in the nature of printed leaflets featuring empowerment strategies and guided journaling exercises, and also including DVDs.
Owner
- Merlane Y. Dowdy, Memphis, TN, US
- Lena Lula, Memphis, TN, US
Prosecution history
- 14 Jan 2026 — NOTIFICATION OF FINAL REFUSAL EMAILED
- 14 Jan 2026 — FINAL REFUSAL E-MAILED
- 14 Jan 2026 — FINAL REFUSAL WRITTEN
- 12 Nov 2025 — TEAS/EMAIL CORRESPONDENCE ENTERED
- 12 Nov 2025 — CORRESPONDENCE RECEIVED IN LAW OFFICE
- 12 Nov 2025 — TEAS RESPONSE TO OFFICE ACTION RECEIVED
- 13 Aug 2025 — NOTIFICATION OF NON-FINAL ACTION E-MAILED
- 13 Aug 2025 — NON-FINAL ACTION E-MAILED
- 13 Aug 2025 — NON-FINAL ACTION WRITTEN
- 23 Jul 2025 — ASSIGNED TO EXAMINER
- 14 Jul 2025 — NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
- 16 Feb 2025 — APPLICATION FILING RECEIPT MAILED
- 16 Feb 2025 — NEW APPLICATION ENTERED