E.L.F. POP
Live / Applied — First extension granted (statement of use) (as of 10 Mar 2026)
What this means for you
Not registered yet, but its 07 Feb 2025 filing date beats anything filed after it. If it registers, the owner can stop confusingly similar uses in the classes it covers.
Record
- Serial number
- 99032359
- Mark type
- Stylized text
- Filed
- 07 Feb 2025
- Published for opposition
- 26 Aug 2025
- Attorney of record
- Chester Rothstein
Goods and services
- Class 003 — Cosmetics and cleaning preparations: Cosmetics; contour make-up sticks; blush; highlighter make-up; lip gloss; lip balm; nail polish; nail art stickers; make-up primer; face and body glitter; non-medicated lotions for face, body, eyes and hands; face cream; body cream; eye cream; hand cream; face and body moisturizers; non-medicated beauty soap; skin cleansers; body wash; deodorant for personal use; scented body spray; non-medicated skin care preparation, namely, body mist; face mists being non-medicated skin care preparations; fragrances; hair care preparations; non-medicated hair treatment preparations for cosmetic purposes; hair mousse; non-medicated hair serums; hair gels; hair lotions; hair dyes; hair highlighting spray; non-medicated exfoliating preparations for skin; skin toners; beauty serums; reed diffusers comprised of scented oils and also including reeds and a diffuser container; air fragrance reed diffusers; essential oils for aromatherapy use; make-up kits comprised of primarily of non-medicated cosmetics, non-medicated skin care preparations, and also containing make-up brushes, eyebrow stencils, and emery boards; dry shampoos; refills for non-electric diffusers for air fragrancing preparations
- Class 004 — Lubricants and fuels: Candles; scented candles; aromatherapy fragrance candles
- Class 005 — Pharmaceuticals: Medicated skin care preparations; medicated cosmetics; hand sanitizing preparations; antimicrobial hand-sanitizing preparations
Owner
- e.l.f. Cosmetics, Inc., Oakland, CA, US
- e.l.f. Cosmetics, Inc., Oakland, CA, US
Prosecution history
- 11 Mar 2026 — NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
- 10 Mar 2026 — SOU EXTENSION 1 GRANTED
- 10 Mar 2026 — SOU EXTENSION 1 FILED
- 10 Mar 2026 — SOU TEAS EXTENSION RECEIVED
- 21 Oct 2025 — NOA E-MAILED - SOU REQUIRED FROM APPLICANT
- 26 Aug 2025 — OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
- 26 Aug 2025 — PUBLISHED FOR OPPOSITION
- 20 Aug 2025 — NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
- 18 Jul 2025 — APPROVED FOR PUB - PRINCIPAL REGISTER
- 18 Jul 2025 — EXAMINER'S AMENDMENT ENTERED
- 18 Jul 2025 — NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
- 18 Jul 2025 — EXAMINERS AMENDMENT E-MAILED
- 18 Jul 2025 — EXAMINERS AMENDMENT -WRITTEN
- 16 Jul 2025 — ASSIGNED TO EXAMINER
- 08 Jul 2025 — NEW APPLICATION OFFICE SUPPLIED DATA ENTERED