THE BACKSTORY BRAND WHEEL

Live / Registered — Registered (as of 30 Sept 2025)

What this means for you

Registered since 30 Sept 2025. The owner can stop confusingly similar uses in the classes it covers.

Record

Serial number
98965694
Registration number
7966966
Mark type
Stylized text
Filed
15 Jan 2025
Published for opposition
12 Aug 2025
Registered
30 Sept 2025
Attorney of record
Jeffery M. Lillywhite

Goods and services

  • Class 009 — Scientific and electric apparatus: Downloadable e-books in the field of business strategy and marketing; Downloadable educational materials, namely, printable instructional manuals, educational course materials, electronic books, templates for audiovisual presentations, and video recordings in the field of business strategy and marketing
  • Class 035 — Advertising and business services: Marketing services; Marketing consulting services relating to long-term business strategy development for non-profit organizations; Marketing consulting; Business marketing consulting services; Brand concept and brand development services for corporate and individual clients
  • Class 041 — Education and entertainment services: Coaching in the field of business and marketing; Educational services, namely, providing conducting developing, promoting and conducting classes, seminars, conferences, presentations, workshops in the fields of business and marketing and distribution of course and educational materials in connection therewith; Educational services, namely, conducting classes, seminars, conferences, presentations, and workshops in the field of business and education and distribution of course and educational materials in connection therewith.; Business education and training services, namely, developing customized in-company leadership and executive development programs, providing executive coaching services, and providing public and in-company keynote presentations to business leaders

Owner

Prior registrations

Prosecution history

  • 30 Sept 2025 — NOTICE OF REGISTRATION CONFIRMATION EMAILED
  • 30 Sept 2025 — REGISTERED-PRINCIPAL REGISTER
  • 12 Aug 2025 — OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
  • 12 Aug 2025 — PUBLISHED FOR OPPOSITION
  • 06 Aug 2025 — NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
  • 02 Jul 2025 — APPROVED FOR PUB - PRINCIPAL REGISTER
  • 02 Jul 2025 — EXAMINER'S AMENDMENT ENTERED
  • 02 Jul 2025 — NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
  • 02 Jul 2025 — EXAMINERS AMENDMENT E-MAILED
  • 02 Jul 2025 — EXAMINERS AMENDMENT -WRITTEN
  • 25 Jun 2025 — ASSIGNED TO EXAMINER
  • 16 Jan 2025 — NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
  • 15 Jan 2025 — APPLICATION FILING RECEIPT MAILED
  • 15 Jan 2025 — NEW APPLICATION ENTERED

View this trademark record on Marksy