CHOC
Live / Applied — Final refusal mailed (as of 21 Feb 2026)
What this means for you
Not registered yet, but its 15 Jan 2025 filing date beats anything filed after it. If it registers, the owner can stop confusingly similar uses in the classes it covers.
Record
- Serial number
- 98963703
- Mark type
- Design + words
- Filed
- 15 Jan 2025
- Attorney of record
- Leigha R. Santoro
Goods and services
- Class 003 — Cosmetics and cleaning preparations: Cosmetics and cosmetic preparations; Cosmetic preparations for skin care; Eye-shadow; Lip liners; Cosmetic nail preparations; Eye liners; Eye pencils; Eye make-up; Nail care preparations; Lip stains; Lipstick; Perfumes; Lip gloss; Non-medicated lip care preparations; Cosmetic preparations for body care; Mascara; Cosmetics and make-up
- Class 008 — Hand tools: Nail files; Cuticle tweezers; Eyelash curlers; Eyebrow trimmers; Tweezers; Manicure tools; Cuticle scissors
- Class 018 — Leather goods: Make-up bags sold empty; Cosmetic cases, not fitted; Travelling bags; Cosmetic bags sold empty
- Class 020 — Furniture: Personal compact mirrors; Hand mirrors; Decorative mirrors
- Class 021 — Housewares and glass: Eyelash brushes; Eyelash combs; Applicator wands for applying make-up; Make-up brushes; Eyebrow brushes; Microdermabrasion sponges for cosmetic use; Applicator sticks for applying make-up; Sponges used for applying make-up; Lip brushes; Toiletry sponges
- Class 044 — Medical, beauty and agricultural services: Beauty consultation services in the selection and use of cosmetics, fragrances, beauty aids, personal care products, and bath, body and beauty products; Beauty consultancy services
Owner
- CHOC Factory, LLC, Inglewood, CA, US
Prosecution history
- 21 Feb 2026 — NOTIFICATION OF FINAL REFUSAL EMAILED
- 21 Feb 2026 — FINAL REFUSAL E-MAILED
- 21 Feb 2026 — FINAL REFUSAL WRITTEN
- 18 Dec 2025 — TEAS/EMAIL CORRESPONDENCE ENTERED
- 18 Dec 2025 — CORRESPONDENCE RECEIVED IN LAW OFFICE
- 18 Dec 2025 — TEAS RESPONSE TO OFFICE ACTION RECEIVED
- 17 Sept 2025 — APPLICATION EXTENSION GRANTED/RECEIPT PROVIDED
- 17 Sept 2025 — APPLICATION EXTENSION TO RESPONSE PERIOD - RECEIVED
- 25 Jun 2025 — NOTIFICATION OF NON-FINAL ACTION E-MAILED
- 25 Jun 2025 — NON-FINAL ACTION E-MAILED
- 25 Jun 2025 — NON-FINAL ACTION WRITTEN
- 24 Jun 2025 — ASSIGNED TO EXAMINER
- 15 Jun 2025 — NOTICE OF DESIGN SEARCH CODE E-MAILED
- 15 Jun 2025 — NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
- 15 Jan 2025 — APPLICATION FILING RECEIPT MAILED