DESIGNED TO DEFY
Live / Applied — First extension granted (statement of use) (as of 21 Nov 2025)
What this means for you
Not registered yet, but its 14 Jan 2025 filing date beats anything filed after it. If it registers, the owner can stop confusingly similar uses in the classes it covers.
Record
- Serial number
- 98961701
- Mark type
- Stylized text
- Filed
- 14 Jan 2025
- Published for opposition
- 03 Jun 2025
- Attorney of record
- Jessica Sganga
Goods and services
- Class 003 — Cosmetics and cleaning preparations: Non-medicated skin care preparations; Non-medicated toiletry preparations; Hair care preparations; Non-medicated scalp care preparations; Cosmetics
- Class 035 — Advertising and business services: On-line retail store services featuring cosmetics, hair care preparations, non-medicated toiletry preparations, skin care preparations, bags, cases for hair care, skin care, cosmetic, and personal care products and tools, hair care products, hair care and personal care tools, hair care and personal care supplies, brushes, combs, and hair care, skin care, cosmetic, and personal care accessories; Retail store services featuring cosmetics, hair care preparations, non-medicated toiletry preparations, skin care preparations, bags, cases for hair care, skin care, cosmetic, and personal care products and tools, hair care products, hair care and personal care tools, hair care and personal care supplies, brushes, combs, and hair care, skin care, cosmetic, and personal care accessories
- Class 044 — Medical, beauty and agricultural services: Beauty care services; Beauty consultation services; Hair salon services; Providing news and information in the field of personal beauty; Advice relating to hair care; Providing beauty care information; Hair care services; Providing advice and information in the fields of hairstyling, haircare, and hair maintenance
Owner
- OLAPLEX, INC., Santa Barbara, CA, US
- OLAPLEX, INC., Santa Barbara, CA, US
Prosecution history
- 22 Nov 2025 — NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
- 21 Nov 2025 — SOU EXTENSION 1 GRANTED
- 21 Nov 2025 — SOU EXTENSION 1 FILED
- 21 Nov 2025 — SOU TEAS EXTENSION RECEIVED
- 14 Nov 2025 — TEAS CHANGE OF CORRESPONDENCE RECEIVED
- 14 Nov 2025 — ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
- 14 Nov 2025 — TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
- 14 Nov 2025 — APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
- 14 Nov 2025 — TEAS CHANGE OF OWNER ADDRESS RECEIVED
- 07 Oct 2025 — NOA E-MAILED - SOU REQUIRED FROM APPLICANT
- 03 Jun 2025 — OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
- 03 Jun 2025 — PUBLISHED FOR OPPOSITION
- 28 May 2025 — NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
- 03 May 2025 — APPROVED FOR PUB - PRINCIPAL REGISTER
- 02 May 2025 — ASSIGNED TO EXAMINER