ISTO
Live / Allowed — Notice of allowance issued (as of 02 Sept 2025)
What this means for you
Approved and waiting on proof of use. It will register unless the applicant drops it, and its 12 Dec 2024 filing date already counts against anyone who files later.
Record
- Serial number
- 98898688
- Mark type
- Stylized text
- Filed
- 12 Dec 2024
- Published for opposition
- 08 Jul 2025
- Attorney of record
- Michael Comeau
Goods and services
- Class 036 — Insurance and financial services: Financial planning; Investment management; Financial planning for retirement; Financial planning and investment advisory services; Financial planning, namely, beneficiary reviews and estate plan analysis; Financial planning consultation
- Class 041 — Education and entertainment services: Personal coaching services in the field of goal setting, careers, personal finances, wellbeing, family relationships, and friendships
Owner
- ISTO Advisors, LLC, Troy, MI, US
- ISTO Advisors, LLC, Troy, MI, US
Prosecution history
- 26 Feb 2026 — SOU TEAS EXTENSION RECEIVED
- 25 Feb 2026 — TEAS POST PUBLICATION AMENDMENT RECEIVED
- 02 Sept 2025 — NOA E-MAILED - SOU REQUIRED FROM APPLICANT
- 08 Jul 2025 — OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
- 08 Jul 2025 — PUBLISHED FOR OPPOSITION
- 02 Jul 2025 — NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
- 05 Jun 2025 — APPROVED FOR PUB - PRINCIPAL REGISTER
- 30 May 2025 — ASSIGNED TO EXAMINER
- 27 Apr 2025 — NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
- 12 Dec 2024 — APPLICATION FILING RECEIPT MAILED
- 12 Dec 2024 — NEW APPLICATION ENTERED