LOYALTYENGINE
Live / Registered — Registered (as of 04 Nov 2025)
What this means for you
Registered since 04 Nov 2025. The owner can stop confusingly similar uses in the classes it covers.
Record
- Serial number
- 98801674
- Registration number
- 8008077
- Mark type
- Stylized text
- Filed
- 15 Oct 2024
- Published for opposition
- 16 Sept 2025
- Registered
- 04 Nov 2025
- Attorney of record
- Alan Behr
Goods and services
- Class 035 — Advertising and business services: Advertising, marketing and promotional services; Administration of loyalty rewards programs to track player activity, award experience points, manage progression through loyalty levels, allocate virtual currency, and enable redemption of rewards through a configurable loyalty shop; Administration of loyalty and incentive schemes for tracking player engagement, awarding experience points and virtual currency, managing level progression, and enabling reward redemption through a configurable loyalty shop; Administration of sales and promotional incentive schemes for awarding virtual currency and experience points, managing tier-based progression, and facilitating the redemption of rewards to encourage user engagement; Customer loyalty services for commercial, promotional and/or advertising purposes; Customer relationship management; Loyalty scheme services, namely, promoting the goods and services of others by means of a loyalty rewards scheme; Management of customer loyalty, incentive or promotional schemes for others; Organization and management of business incentive and loyalty schemes of others; Organization and management of customer loyalty programs for others; Organization of customer loyalty programs for commercial, promotional or advertising purposes for others; Organization, operation and supervision of customer loyalty schemes for others
- Class 042 — Scientific and technological services: Providing online non-downloadable application software as a service (SaaS) for managing loyalty and engagement programs in online gaming, namely providing platform-accessible tools and techniques for tracking player activity, awarding experience points and virtual currency, managing tier progression, operating redemption shops and gamified incentives, and collecting and analyzing player engagement data related to loyalty program participation and performance; Providing online non-downloadable computer software for entertainment services, namely application software and software platforms, offered as software as a service (SaaS) for managing loyalty and engagement programs in online gaming; Providing online non-downloadable computer software platforms as software as a service (SaaS) for managing loyalty and engagement programs in online gaming; Providing online non-downloadable computer game software for gambling; Providing online non-downloadable computer software for the administration of online games and gaming; Providing online-downloadable computer application software for playing computer games
Owner
- EveryMatrix Software Ltd., Sliema, MT
- EveryMatrix Software Ltd., Sliema, MT
- EveryMatrix Software Ltd., Sliema, MT
Prosecution history
- 04 Nov 2025 — NOTICE OF REGISTRATION CONFIRMATION EMAILED
- 04 Nov 2025 — REGISTERED-PRINCIPAL REGISTER
- 16 Sept 2025 — OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
- 16 Sept 2025 — PUBLISHED FOR OPPOSITION
- 10 Sept 2025 — NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
- 19 Aug 2025 — APPROVED FOR PUB - PRINCIPAL REGISTER
- 19 Aug 2025 — EXAMINER'S AMENDMENT ENTERED
- 19 Aug 2025 — NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
- 19 Aug 2025 — EXAMINERS AMENDMENT E-MAILED
- 19 Aug 2025 — EXAMINERS AMENDMENT -WRITTEN
- 19 Aug 2025 — EXAMINER'S AMENDMENT ENTERED
- 19 Aug 2025 — NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
- 19 Aug 2025 — EXAMINERS AMENDMENT E-MAILED
- 19 Aug 2025 — EXAMINERS AMENDMENT -WRITTEN
- 16 Jul 2025 — TEAS/EMAIL CORRESPONDENCE ENTERED