HOWIE KNOWS HOW

What this means for you

Not registered yet, but its 01 Oct 2024 filing date beats anything filed after it. If it registers, the owner can stop confusingly similar uses in the classes it covers.

Record

Serial number

98780913

Mark type

Stylized text

Filed

01 Oct 2024

Published for opposition

17 Jun 2025

Attorney of record

Erica Allen

Goods and services

• Class 009 — Scientific and electric apparatus: Videos, downloadable from online sources, featuring tutorials in the fields of home management, construction, general contracting, plumbing, heating and air conditioning, carpentry, drywall, painting, electrical, building, framing, interior design, security, pest control, energy efficiency, lawn care, landscaping, DIY projects, roofing, windows, blinds, smart home systems, appliances, eco friendly living, and home maintenance and repairs; Journals, downloadable from online sources, namely, downloadable blogs and downloadable articles in the fields of home management, construction, general contracting, plumbing, heating and air conditioning, carpentry, drywall, painting, electrical, building, framing, interior design, security, pest control, energy efficiency, lawncare, landscaping, DIY projects, roofing, windows, blinds, smart home systems, appliances, eco friendly living, and home maintenance and repairs
• Class 035 — Advertising and business services: Business advisory services; Providing professional networking opportunities for businesses and individuals related to franchising; professional goods and services referral service, namely, providing ratings and referrals in the field of home contractor products and services; Providing consumer information, namely, consumer ratings, referrals, recommendations and price discount information, in the field of home contractor products and services; providing consumer information, namely, consumer referral information in the nature of referrals in the field of home contractor products and services, consumer recommendations in the nature of consumer product recommendations, and price information in the nature of price comparison information in the field of home contractor products and services; business management; Advisory services relating to business management and business operations; Business development and marketing consulting services; franchise consulting and advisory services in business management, business operations, business organization and promotion; Providing a website featuring products and services ratings of others in the field of home contract services recommended by consumers; Business organization and management consulting services; educational information in the fields of business management and business operation of franchise businesses, business structuring management, marketing, and business management of partnerships, all in relation to the home improvement industry; providing advertising and marketing opportunities, namely, providing advertising space on digital media being websites, periodicals and signage, and providing promotional sponsorship opportunities of live entertainment and educational events; Franchising, namely, consultation and assistance in business management, organization, and promotion; Business consulting and information services
• Class 037 — Building construction and repair services: Consulting on general contractor services, namely, plumbing, heating and air conditioning, carpentry, drywall, painting, electrical, building, framing, installation of solar installation of solar panels, solar heating systems and solar collectors, roof, gutter installation, window installation, installation of insulation, lighting, siding and roofing; Construction information services; Building construction consultancy and advisory services
• Class 041 — Education and entertainment services: On-line journals, namely, blogs and non-downloadable publications being articles, all in the fields of home management, construction, general contracting, plumbing, heating and air conditioning, carpentry, drywall, painting, electrical, building, framing, interior design, security, pest control, energy efficiency, lawncare, landscaping, DIY projects, roofing, windows, blinds, smart home systems, appliances, eco friendly living, and home maintenance and repairs; Providing online, non-downloadable videos featuring tutorials in the fields of home management, construction, general contracting, plumbing, heating and air conditioning, carpentry, drywall, painting, electrical, building, framing, interior design, security, pest control, energy efficiency, lawn care, landscaping, DIY projects, roofing, windows, blinds, smart home systems, appliances, eco friendly living, and home maintenance and repairs

Owner

• SVHB Marketing LLC, Doylestown, PA, US
• SVHB Marketing LLC, Doylestown, PA, US

Prosecution history

• 27 Mar 2026 — NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
• 27 Mar 2026 — ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
• 24 Mar 2026 — STATEMENT OF USE PROCESSING COMPLETE
• 11 Sept 2025 — USE AMENDMENT FILED
• 19 Mar 2026 — CASE ASSIGNED TO INTENT TO USE PARALEGAL
• 11 Sept 2025 — TEAS STATEMENT OF USE RECEIVED
• 12 Aug 2025 — NOA E-MAILED - SOU REQUIRED FROM APPLICANT
• 17 Jun 2025 — OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
• 17 Jun 2025 — PUBLISHED FOR OPPOSITION
• 11 Jun 2025 — NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
• 16 May 2025 — APPROVED FOR PUB - PRINCIPAL REGISTER
• 14 May 2025 — TEAS/EMAIL CORRESPONDENCE ENTERED
• 14 May 2025 — CORRESPONDENCE RECEIVED IN LAW OFFICE
• 14 May 2025 — TEAS RESPONSE TO OFFICE ACTION RECEIVED
• 08 Apr 2025 — NOTIFICATION OF NON-FINAL ACTION E-MAILED