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What this means for you

Not registered yet, but its 03 Sept 2024 filing date beats anything filed after it. If it registers, the owner can stop confusingly similar uses in the classes it covers.

Record

Serial number

98730675

Mark type

Stylized text

Filed

03 Sept 2024

Published for opposition

17 Dec 2024

Attorney of record

Jennifer A. Van Kirk

Goods and services

• Class 035 — Advertising and business services: Advertising services; marketing services; advertising, marketing, promotion, product merchandising, and consulting services, namely, creating corporate and brand identity for others, promoting the brands, goods, and services of others, all for others via the worldwide web, electronic media, billboards, and radio; analytical services, namely, analyzing and compiling business data relating to consumer behavior, market sales and promotional activities; arranging and conducting marketing and promotional events for others; providing business advice on category management, merchandising, marketing and promotions; facilitating the promotion of goods and services of others; preparation of business reports detailing retail space optimization and retail shelf space optimization, category adjacencies and representing stocking configurations for others; business management and consultation in the fields of business intelligence and the retail industry; business management consulting with relation to strategy, marketing, production, personnel and retail sale matters; business organization and management planning consulting services; customer service management for others; business process outsourcing services in the nature of electronic order processing for others, customer service management for others, invoice management, preparation of business accounts receivable reports, financial deduction records management, customized business administrative services, vendor-managed inventory, namely, inventory management; category management services, namely, sales management services being working with retailers and consumer product goods companies to maximize sales profitability of product categories; conducting business and market research services; consulting services, namely, creative and strategic consultation regarding development and production of marketing and promotional campaigns for others; dissemination of advertising matter other than by electronic and direct mail, providing consumer marketing research and commercial demographic data to retailers, namely, provisions of market research information; in-store advertising, marketing and promotional services; replenishing and resetting items for sale, namely, inventory and shelf arrangement; product merchandising for others in the nature of inventory display and shelf arrangement; market research and market insight services being data management services and market planning consisting of providing consumer insights and market research for use in retail marketing and data management services for use in retail marketing, namely, market research and market intelligence services; preparing business reports on spatial mapping, retail space optimization, inventory space optimization, planograms, and retail fixture attributes and location for others; promoting the sale of goods of others through the direct distribution of discount coupons, the creation, development, execution and analysis of retail promotional programs, namely, sponsoring sampling events, in-store promotions, traveling field and mobile marketing events, providing bulk purchasing opportunities, distributing printed materials, banners, shelf-displays, point of sale merchandise and direct mail materials, all in connection with the food brokerage and consumable packaged goods industries; sales promotion, product merchandising for others, and field marketing services for manufactured edible and non-edible goods for sale to the consumer; product demonstrations; providing business marketing information; providing information regarding commerce and ecommerce, namely, providing commercial information in the field of retail sales; providing consumer marketing and demographic data to retailers, namely, providing business marketing information; publicity and sales promotion services; sales demonstrations for others

Owner

• Advantage Sales & Marketing LLC, Irvine, CA, US
• Advantage Sales & Marketing LLC, Irvine, CA, US

Prosecution history

• 09 Mar 2026 — DATA MODIFICATION COMPLETED
• 06 Mar 2026 — STATEMENT OF USE PROCESSING COMPLETE
• 07 Aug 2025 — USE AMENDMENT FILED
• 11 Feb 2026 — CASE ASSIGNED TO INTENT TO USE PARALEGAL
• 07 Aug 2025 — TEAS STATEMENT OF USE RECEIVED
• 11 Feb 2025 — NOA E-MAILED - SOU REQUIRED FROM APPLICANT
• 17 Dec 2024 — OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
• 17 Dec 2024 — PUBLISHED FOR OPPOSITION
• 11 Dec 2024 — NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
• 25 Nov 2024 — APPROVED FOR PUB - PRINCIPAL REGISTER
• 25 Nov 2024 — EXAMINER'S AMENDMENT ENTERED
• 25 Nov 2024 — NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
• 25 Nov 2024 — EXAMINERS AMENDMENT E-MAILED
• 25 Nov 2024 — EXAMINERS AMENDMENT -WRITTEN
• 29 Oct 2024 — TEAS/EMAIL CORRESPONDENCE ENTERED