DIRECT SUPPLY

What this means for you

Registered since 23 Dec 2025. The owner can stop confusingly similar uses in the classes it covers.

Record

Serial number

98725828

Registration number

8073699

Mark type

Design + words

Filed

30 Aug 2024

Published for opposition

04 Nov 2025

Registered

23 Dec 2025

Attorney of record

Adam L. Brookman

Goods and services

• Class 009 — Scientific and electric apparatus: Healthcare patient and resident personal anti-fall and anti-wandering alarms and monitors, namely, bed, chair, and floor mat alarms and monitors featuring local alarm and nurse call capabilities; DVDs and compact disks featuring information pertaining to patient, resident and employee safety practices and related risk management; touch pad apparatus for controlling lighting
• Class 010 — Medical apparatus: Pulse oximeters, IV poles, body positioners in the nature of foam cushions and wedges used to elevate, stabilize, support and cushion users for all medical use; Clothing protectors, namely, bibs and dignity scarves for medical use; Support mattresses for medical purposes; patient monitoring sensors and alarms; beds for medical use
• Class 011 — Environmental control apparatus: Electric lighting fixtures; electric plate heaters; lamps
• Class 012 — Vehicles: Food service carts
• Class 016 — Paper goods and printed matter: Printed publications, namely, catalogs featuring furniture, food service equipment, HVAC, floor care, and housekeeping equipment, plumbing, laundry and durable equipment, long-term health care and medical furniture and equipment, patient monitoring and physical therapy equipment and accessories, audio-visual and recreational equipment, educational training materials, and all related accessories; Printed newsletters and brochures on a wide variety of topics in the fields of equipment, furnishings and supplies; printed materials, namely, printed study guides, printed lesson plans, printed brochures, books, administrative forms, regulatory forms, assessment and training forms, printed sample policies, printed instructional manuals and paper signage, all in the field of patient, resident and employee safety practices and related risk management
• Class 020 — Furniture: Furniture, namely, sofas, love seats, lounge chairs, ottomans, bedroom furniture, bookcases, wall mirrors, beds, cabinets, bed headboards, bed footboards, wardrobes, chairs, dining room furniture, stools, occasional furniture, cocktail tables, end tables, and entertainment armoires, tables, office furniture; furniture and furniture parts made at least in part of foam; foam cushion wall protectors that are fitted to attach to furniture to prevent damage from movement and moving of furniture
• Class 024 — Fabrics: Bed sheets
• Class 025 — Clothing: Pajamas; robes
• Class 027 — Floor coverings: Bath mats; floor mats
• Class 035 — Advertising and business services: Data processing; providing business reports of electronic transactions for others; providing business intelligence services; invoice auditing services; spend management and cost management of facility operations for others; computerized database management for others, namely, compiling, managing, and administering data storage systems relating to equipment tracking, management, maintenance, life-safety code compliance and reporting, via a global computer network; business consultation and management consultation in the field of loss prevention management; mail order catalog and on-line retail store services featuring furniture, food service equipment, HVAC, floor care, and housekeeping equipment, plumbing, laundry and durable equipment, long-term health care and medical furniture and equipment, patient monitoring and physical therapy equipment and accessories, audio-visual and recreational equipment, educational training materials, and all related accessories; Transportation logistics services, namely, arranging the transportation of goods for others; freight logistics management; business consultation with respect to advising others on selection and use of environmentally friendly products in the workplace and in eldercare facilities
• Class 037 — Building construction and repair services: Construction of buildings; building construction and repair; building construction management; construction planning; renovation of buildings; consulting in the field of building construction; general construction contracting; Providing an on-line computer database in the field of the minimum requirements for the operation and maintenance of medical equipment to ensure safety and sterilization
• Class 038 — Telecommunications services: Electronic transmission of electronic purchase orders and invoices for others
• Class 039 — Transportation and storage services: Warehousing services; Supply chain logistics and reverse logistics services, namely, storage, transportation and delivery of documents, packages, raw materials, and other freight for others by air, rail, ship or truck
• Class 042 — Scientific and technological services: Providing temporary use of online non-downloadable software applications for providing customers access to merchandise and services information of third-party vendors, providing third-party vendors and customers access to transaction history to generate reports for analysis of purchasing and sales, and allowing online commercial transactions; Providing temporary use of online non-downloadable software applications for providing customers access to pharmaceutical merchandise information from third-party vendors, providing third-party pharmacy vendors and customers access to transaction history to generate reports for analysis of purchasing and sales, allowing online commercial transactions, facilitating data transmissions between third-party vendors and customers, and providing verification of pricing and billing data; Electronic data storage of purchase orders and invoices for others; Building design services conducted before and during construction; Architectural design services; design of interior décor and color schemes; exterior building design; providing electronic data storage for others in the areas of equipment tracking, management, maintenance, life-safety code compliance and reporting; electronic storage of purchase orders and invoices for others
• Class 045 — Legal and security services: Providing an on-line computer database in the field of legal compliance of long-term care facilities

Owner

• Direct Supply, Inc., Milwaukee, WI, US
• Direct Supply, Inc., Milwaukee, WI, US
• Direct Supply, Inc., Milwaukee, WI, US

Prosecution history

• 23 Dec 2025 — NOTICE OF REGISTRATION CONFIRMATION EMAILED
• 23 Dec 2025 — REGISTERED-PRINCIPAL REGISTER
• 04 Nov 2025 — OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
• 04 Nov 2025 — PUBLISHED FOR OPPOSITION
• 29 Oct 2025 — NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
• 07 Oct 2025 — APPROVED FOR PUB - PRINCIPAL REGISTER
• 15 Sept 2025 — TEAS/EMAIL CORRESPONDENCE ENTERED
• 15 Sept 2025 — CORRESPONDENCE RECEIVED IN LAW OFFICE
• 15 Sept 2025 — TEAS RESPONSE TO OFFICE ACTION RECEIVED
• 16 Jun 2025 — APPLICATION EXTENSION GRANTED/RECEIPT PROVIDED
• 16 Jun 2025 — APPLICATION EXTENSION TO RESPONSE PERIOD - RECEIVED
• 14 Mar 2025 — NOTIFICATION OF NON-FINAL ACTION E-MAILED
• 14 Mar 2025 — NON-FINAL ACTION E-MAILED
• 14 Mar 2025 — NON-FINAL ACTION WRITTEN
• 10 Mar 2025 — ASSIGNED TO EXAMINER