STANDARD PROCEDURE.
Live / Registered — Registered (as of 17 Jun 2025)
What this means for you
Registered since 17 Jun 2025. The owner can stop confusingly similar uses in the classes it covers.
Record
- Serial number
- 98709754
- Registration number
- 7832425
- Mark type
- Stylized text
- Filed
- 21 Aug 2024
- Published for opposition
- 29 Apr 2025
- Registered
- 17 Jun 2025
- Attorney of record
- Isaac M. Fine
Goods and services
- Class 003 — Cosmetics and cleaning preparations: Sunscreen preparations; sunscreens; aloe vera preparations for cosmetic purposes; Non-medicated after sun creams; after sun moisturisers; non-medicated after sun preparations; non-medicated after sun products, namely, after-sun lotions, after sun creams; after-sun oils; after-sun gels; oils for moisturising the skin after sun bathing; anti-sun preparations being cosmetics; cosmetic preparations for use in suntanning; cosmetic products for protection against the sun, namely, after-sun lotions, after sun creams; cosmetics for protecting the skin from sunburn; cosmetics for suntanning; non-medicated skin creams for application after exposure to the sun; non-medicated skin creams for application before exposure to the sun; non-medicated skin creams for protection against the sun; non-medicated preparations for sun screening; non-medicated preparations for suntanning; non-medicated preparations for the alleviation of sunburn; non-medicated preparations for the relief of sunburn; non-medicated sun barrier preparations; non-medicated sun blocking preparations; non-medicated sun screening preparations; non-medicated suntan creams; non-medicated suntan lotions; non-medicated suntanning oils; non-medicated suntanning preparations; preparations for the protection of the hair from the sun; preparations for use in suntanning; sun barriers being cosmetics; sun block; sun blocking cream being cosmetics; sun blocking gel being cosmetics; sun blocking lipsticks being cosmetics; sun blocking lotions being cosmetics; sun blocking oils being cosmetics; sun blocking preparations being cosmetics; sun creams being cosmetics; sun gel being cosmetics; sun lotions being cosmetics; sun milk being cosmetics; sun protecting creams being cosmetics; sun protection oils being cosmetics; sun protection products being cosmetics; sun protectors for lips being cosmetics; sun screen preparations being cosmetics; sun skin care products being cosmetics; sun-screening preparations; sun-tanning preparations being cosmetics; suntan lotion being cosmetics; suntan milk being cosmetics; suntan oils being cosmetics; suntan preparations being cosmetics; suntan preparations for use on the skin; body moisturisers; cosmetic moisturisers; moisturisers being cosmetics; cosmetic moisturising body lotion; cosmetic moisturising creams; cosmetic moisturising gels; cosmetic moisturising lotions; cosmetic moisturising preparations; cosmetic moisturising skin creams; cosmetic moisturising skin lotions; non-medicated creams for moisturising the skin; non-medicated moisturisers; non-medicated lip balms; body wash; non-medicated hand wash preparations; hair wash, namely shampoo and conditioner
- Class 025 — Clothing: Apparel being clothing, namely, Hats, Head wear; clothing for sports, namely, Sports caps and hats; clothing for surfing, namely, surf wear; beach clothes, namely, hats; beach hats; beachwear, namely, beach hats
- Class 035 — Advertising and business services: online retail store services featuring skincare products and apparel
Owner
- Standard Procedure, Inc., Santa Monica, CA, US
- Standard Procedure, Inc., Santa Monica, CA, US
- Standard Procedure, Inc., Santa Monica, CA, US
Prior registrations
Prosecution history
- 12 Dec 2025 — TEAS CHANGE OF CORRESPONDENCE RECEIVED
- 12 Dec 2025 — ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
- 12 Dec 2025 — TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
- 17 Jun 2025 — NOTICE OF REGISTRATION CONFIRMATION EMAILED
- 17 Jun 2025 — REGISTERED-PRINCIPAL REGISTER
- 29 Apr 2025 — OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
- 29 Apr 2025 — PUBLISHED FOR OPPOSITION
- 23 Apr 2025 — NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
- 28 Mar 2025 — APPROVED FOR PUB - PRINCIPAL REGISTER
- 27 Mar 2025 — TEAS/EMAIL CORRESPONDENCE ENTERED
- 27 Mar 2025 — CORRESPONDENCE RECEIVED IN LAW OFFICE
- 27 Mar 2025 — TEAS RESPONSE TO OFFICE ACTION RECEIVED
- 06 Mar 2025 — NOTIFICATION OF NON-FINAL ACTION E-MAILED
- 06 Mar 2025 — NON-FINAL ACTION E-MAILED
- 06 Mar 2025 — NON-FINAL ACTION WRITTEN