RETHINK EVERYTHING YOU KNOW ABOUT DIAMONDS
Live / Applied — First extension granted (statement of use) (as of 23 Oct 2025)
What this means for you
Not registered yet, but its 26 Jul 2024 filing date beats anything filed after it. If it registers, the owner can stop confusingly similar uses in the classes it covers.
Record
- Serial number
- 98669044
- Mark type
- Stylized text
- Filed
- 26 Jul 2024
- Published for opposition
- 11 Mar 2025
- Attorney of record
- Steven E. Lauridsen
Goods and services
- Class 035 — Advertising and business services: Mail order services featuring diamonds; Mail order services featuring jewelry; On-line retail store services featuring diamonds; On-line retail store services featuring jewelry; Retail store services featuring diamonds; Retail store services featuring jewelry; Wholesale store services featuring diamonds; Wholesale store services featuring jewelry
Owner
- BRILLIANT EARTH, LLC, San Francisco, CA, US
- BRILLIANT EARTH, LLC, San Francisco, CA, US
Prosecution history
- 24 Oct 2025 — NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
- 23 Oct 2025 — SOU EXTENSION 1 GRANTED
- 23 Oct 2025 — SOU EXTENSION 1 FILED
- 23 Oct 2025 — SOU TEAS EXTENSION RECEIVED
- 06 May 2025 — NOA E-MAILED - SOU REQUIRED FROM APPLICANT
- 11 Mar 2025 — OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
- 11 Mar 2025 — PUBLISHED FOR OPPOSITION
- 05 Mar 2025 — NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
- 16 Feb 2025 — APPROVED FOR PUB - PRINCIPAL REGISTER
- 15 Feb 2025 — ASSIGNED TO EXAMINER
- 14 Feb 2025 — NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
- 26 Jul 2024 — NEW APPLICATION ENTERED