RETHINK EVERYTHING YOU KNOW ABOUT DIAMONDS
Live / Allowed — Notice of allowance issued (as of 04 Nov 2025)
What this means for you
Approved and waiting on proof of use. It will register unless the applicant drops it, and its 26 Jul 2024 filing date already counts against anyone who files later.
Record
- Serial number
- 98669042
- Mark type
- Stylized text
- Filed
- 26 Jul 2024
- Published for opposition
- 09 Sept 2025
- Attorney of record
- Steven E. Lauridsen
Goods and services
- Class 014 — Jewelry: Jewelry consisting in whole or significant part of diamonds; diamond jewelry
Owner
- BRILLIANT EARTH, LLC, San Francisco, CA, US
- BRILLIANT EARTH, LLC, San Francisco, CA, US
Prosecution history
- 04 Nov 2025 — NOA E-MAILED - SOU REQUIRED FROM APPLICANT
- 09 Sept 2025 — OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
- 09 Sept 2025 — PUBLISHED FOR OPPOSITION
- 03 Sept 2025 — NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
- 05 Aug 2025 — APPROVED FOR PUB - PRINCIPAL REGISTER
- 11 Jul 2025 — TEAS/EMAIL CORRESPONDENCE ENTERED
- 11 Jul 2025 — CORRESPONDENCE RECEIVED IN LAW OFFICE
- 11 Jul 2025 — TEAS RESPONSE TO OFFICE ACTION RECEIVED
- 13 May 2025 — NOTIFICATION OF NON-FINAL ACTION E-MAILED
- 13 May 2025 — NON-FINAL ACTION E-MAILED
- 13 May 2025 — NON-FINAL ACTION WRITTEN
- 06 May 2025 — PREVIOUS ALLOWANCE COUNT WITHDRAWN
- 04 Mar 2025 — WITHDRAWN FROM PUB - OG REVIEW QUERY
- 16 Feb 2025 — APPROVED FOR PUB - PRINCIPAL REGISTER
- 15 Feb 2025 — ASSIGNED TO EXAMINER