OF THE HIGHEST ORDER
Live / Applied — Third extension granted (statement of use) (as of 09 Sept 2026)
What this means for you
Not registered yet, but its 16 Jul 2024 filing date beats anything filed after it. If it registers, the owner can stop confusingly similar uses in the classes it covers.
Record
- Serial number
- 98650817
- Mark type
- Stylized text
- Filed
- 16 Jul 2024
- Published for opposition
- 11 Mar 2025
- Attorney of record
- Melanie J. Howard
Goods and services
- Class 003 — Cosmetics and cleaning preparations: Cosmetics; Beauty care cosmetics; Lip oil, not medicated; Fragrances, perfumes and colognes
- Class 025 — Clothing: Clothing, namely, shirts, t-shirts, blouses, tank tops, halter tops, sweaters, sweatshirts, blazers, pants, shorts, jumpsuits, bodysuits, rompers, jeans, sweatpants, tights, leggings, dresses and skirts; Ties as clothing; pocket squares; clothing belts; swimsuits; underwear; loungewear; sleepwear; bathrobes; bras; sports bras; lingerie; Outerwear, namely, outer jackets, coats, vests, capes, shawls, scarves, gloves, mittens, and earmuffs; Footwear; Headwear
- Class 035 — Advertising and business services: Operating an online shopping site in the nature of an ecommerce platform in the field of clothing, cosmetics, jewelry and fragrance; Retail store and online retail store services featuring clothing and cosmetics; Electronic commerce services, namely, providing information about products via telecommunication networks for advertising and sales purposes
- Class 042 — Scientific and technological services: Designing, creating, maintaining and hosting online retail and electronic commerce websites for others; Developing and hosting a server on a global computer network for the purpose of facilitating e-commerce via such a server; Providing graphic and multimedia design services for the purpose of promoting the goods and services of others; Planning, design, development and maintenance of online websites for third parties; Providing temporary use of online non-downloadable software for providing content subscriptions and accessing multimedia entertainment and educational content produced by artists and influencers about beauty, personal care, cosmetics, skincare, haircare, make-up, and dietary supplements and beauty supplies, personal care products, cosmetics, skincare products, haircare products, make-up, and dietary supplements
Owner
- SuperOrdinaryUSA Holdco, Inc., Newport Beach, CA, US
- SuperOrdinaryUSA Holdco, Inc., Newport Beach, CA, US
Prosecution history
- 10 Sept 2026 — NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
- 09 Sept 2026 — SOU EXTENSION 3 GRANTED
- 09 Sept 2026 — SOU EXTENSION 3 FILED
- 09 Sept 2026 — SOU TEAS EXTENSION RECEIVED
- 07 Apr 2026 — NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
- 06 Apr 2026 — SOU EXTENSION 2 GRANTED
- 06 Apr 2026 — SOU EXTENSION 2 FILED
- 06 Apr 2026 — SOU TEAS EXTENSION RECEIVED
- 11 Sept 2025 — NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
- 11 Sept 2025 — SOU EXTENSION 1 GRANTED
- 10 Sept 2025 — SOU EXTENSION 1 FILED
- 10 Sept 2025 — SOU TEAS EXTENSION RECEIVED
- 06 May 2025 — NOA E-MAILED - SOU REQUIRED FROM APPLICANT
- 11 Mar 2025 — OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
- 11 Mar 2025 — PUBLISHED FOR OPPOSITION