A FAMILY OWNED COMPANY FOR 10 GENERATIONS JOSE CUERVO DEVIL'S RESERVE RESERVA DEL DIABLO TEQUILA WITH NATURAL FLAVORS MAS SABE EL DIABLO POR VIEJO. QUE POR DIABLO
Live / Applied — Final refusal mailed (as of 22 Nov 2025)
What this means for you
Not registered yet, but its 12 Jul 2024 filing date beats anything filed after it. If it registers, the owner can stop confusingly similar uses in the classes it covers.
Record
- Serial number
- 98646039
- Mark type
- Design + words
- Filed
- 12 Jul 2024
- Attorney of record
- Margarita Wallach, Esq.
Goods and services
- Class 033 — Wines and spirits: Distilled spirits, namely, spirits distilled from the blue Tequilana Weber variety of agave plant
Owner
- BECLE, S.A.B. DE C.V., Mexico City, MX
Prosecution history
- 22 Feb 2026 — APPLICATION EXTENSION GRANTED/RECEIPT PROVIDED
- 22 Feb 2026 — APPLICATION EXTENSION TO RESPONSE PERIOD - RECEIVED
- 22 Nov 2025 — FINAL REFUSAL E-MAILED
- 22 Nov 2025 — FINAL REFUSAL WRITTEN
- 13 Nov 2025 — TEAS/EMAIL CORRESPONDENCE ENTERED
- 13 Nov 2025 — CORRESPONDENCE RECEIVED IN LAW OFFICE
- 13 Nov 2025 — TEAS RESPONSE TO OFFICE ACTION RECEIVED
- 05 Aug 2025 — APPLICATION EXTENSION GRANTED/RECEIPT PROVIDED
- 05 Aug 2025 — APPLICATION EXTENSION TO RESPONSE PERIOD - RECEIVED
- 13 May 2025 — NOTIFICATION OF NON-FINAL ACTION E-MAILED
- 13 May 2025 — NON-FINAL ACTION E-MAILED
- 13 May 2025 — NON-FINAL ACTION WRITTEN
- 28 Apr 2025 — TEAS/EMAIL CORRESPONDENCE ENTERED
- 28 Apr 2025 — CORRESPONDENCE RECEIVED IN LAW OFFICE
- 28 Apr 2025 — TEAS RESPONSE TO OFFICE ACTION RECEIVED