PLAY THE LONG GAME
Live / Applied — Second extension granted (statement of use) (as of 18 Mar 2026)
What this means for you
Not registered yet, but its 03 Jul 2024 filing date beats anything filed after it. If it registers, the owner can stop confusingly similar uses in the classes it covers.
Record
- Serial number
- 98631386
- Mark type
- Stylized text
- Filed
- 03 Jul 2024
- Published for opposition
- 21 Jan 2025
- Attorney of record
- Marc S. Reiner
Goods and services
- Class 005 — Pharmaceuticals: Dietary supplement drink mixes; Nutritional supplement in the nature of a nutrient-dense, protein-based drink mix; Powdered nutritional supplement drink mix; Powdered nutritional supplement drink mix and concentrate
- Class 032 — Light beverages: Bottled water; Flavored water; Flavored enhanced water; Mineral water; Non-alcoholic water-based beverages; Water beverages; Drinking water with vitamins; Flavored bottled water
Owner
- People Brand Company LLC, San Francisco, CA, US
- People Brand Company LLC, San Francisco, CA, US
Prosecution history
- 19 Mar 2026 — NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
- 18 Mar 2026 — SOU EXTENSION 2 GRANTED
- 18 Mar 2026 — SOU EXTENSION 2 FILED
- 18 Mar 2026 — SOU TEAS EXTENSION RECEIVED
- 19 Sept 2025 — NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
- 18 Sept 2025 — SOU EXTENSION 1 GRANTED
- 18 Sept 2025 — SOU EXTENSION 1 FILED
- 18 Sept 2025 — SOU TEAS EXTENSION RECEIVED
- 18 Mar 2025 — NOA E-MAILED - SOU REQUIRED FROM APPLICANT
- 21 Jan 2025 — OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
- 21 Jan 2025 — PUBLISHED FOR OPPOSITION
- 15 Jan 2025 — NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
- 28 Dec 2024 — APPROVED FOR PUB - PRINCIPAL REGISTER
- 28 Dec 2024 — ASSIGNED TO EXAMINER
- 03 Jul 2024 — NEW APPLICATION OFFICE SUPPLIED DATA ENTERED