SIMPLY GO

What this means for you

Not registered yet, but its 17 Jun 2024 filing date beats anything filed after it. If it registers, the owner can stop confusingly similar uses in the classes it covers.

Record

Serial number

98605179

Mark type

Design + words

Filed

17 Jun 2024

Published for opposition

26 Aug 2025

Attorney of record

SUSAN B. MEYER

Goods and services

• Class 029 — Meats and processed foods: Broth; Butter; Cheese; Cream; Eggs; Milk; Pickles; Broth concentrates; Canned beans; Canned fruits; Canned tomatoes; Canned vegetables; Cheese dips; Cheese spreads; Cheese substitutes; Coffee creamer; Cooking oil; Frozen fruits; Frozen vegetables; Frozen appetizers consisting primarily of chicken or seafood; Frozen french fries; Fruit preserves; Fruit, processed; Half and half; Hash brown potatoes; Jams; Milk substitutes; Nut butters; Oil-based cooking spray; Oils for food; Olive oil for food; Potato chips; Whipped cream; Whipping cream; Almond milk; American cheese; Asiago cheese; Blended cheese; Blue cheese; Bone broth; Brie cheese; Camembert cheese; Cheddar cheese; Coconut milk; Colby cheese; Condensed milk; Cottage cheese; Cream cheese; Dried beans; Evaporated milk; Feta cheese; Frozen broth; Fruit spreads; Gouda cheese; Havarti cheese; Lactose-free milk; Mixes for making broths; Monterey cheese; Monterey jack cheese; Mozzarella cheese; Muenster cheese; Non-dairy creamer; Nut-based spreads; Oat milk; Organic milk; Parmesan cheese; Preparations for making broths; Preserved fruits; Preserved olives; Processed cheese; Processed nuts; Provolone cheese; Roasted nuts; Romano cheese; Soft cheese; Sour cream; Swiss cheese; White cheese; Frozen entrees consisting primarily of meat, fish, poultry or vegetables
• Class 030 — Staple foods: Chocolate; Coffee; Cookies; Crackers; Flour; Granola; Honey; Ketchup; Mayonnaise; Mustard; Oatmeal; Popcorn; Pretzels; Rice; Spices; Sugar; Baking powder; Baking soda; Barbecue sauce; Chocolate chips; Chocolate powder; Coffee pods, filled; Coffee and tea; Coffee based beverages; Coffee beans; Coffee capsules, filled; Corn starch for culinary purposes; Dried pasta; Frostings; Frozen pancakes; Frozen pie crusts; Frozen pizza; Frozen waffles; Frozen confections; Frozen confections, namely, freezer bars; Frozen confections, namely, freezer pops; Frozen foods, namely, grain and bread based appetizers, hors d'oeuvres, and canapés; Frozen french toast; Granola snacks; Ice-cream cakes; Ice cream; Ice cream bars; Ice cream desserts; Ice cream sandwiches; Marshmallows; Mixes for making batters for fried foods; Mixes for making cakes; Pancake syrup; Pasta sauce; Salad dressing; Seasoning mixes; Seasonings; Spice mixes; Spice rubs; Spices in the form of powders; Tea bags; Tea based beverages; Tortilla chips; Baking spices; Bicarbonate of soda for cooking purposes; Biscuit mixes; Breakfast cereals; Cake frosting; Cake mixes; Cookie mixes; Corn bread mix; Edible spices; Food seasonings; Frosting mixes; Frozen confectionery containing ice cream; Ground coffee beans; Icing mixes; Instant coffee; Instant dessert puddings; Instant oatmeal; Instant rice; Instant doughnut mixes; Instant pancake mixes; Instant pudding mixes; Maple syrup; Microwave popcorn; Muffin mixes; Non-dairy frozen confections; Pancake mixes; Pastry mixes; Pre-mixed pancake batter; Spaghetti sauce; Tomato sauce; Topping syrup; Frozen entrees consisting primarily of pasta or rice
• Class 032 — Light beverages: Seltzer water; Sparkling mineral water; Bottled water; Drinking water; Mineral water; Sparkling water

Owner

• Grocery Outlet, Inc., Emeryville, CA, US
• Grocery Outlet, Inc., Emeryville, CA, US

Prior registrations

• Registration 4769584

Prosecution history

• 24 Dec 2025 — EXTENSION OF TIME TO OPPOSE PROCESS - TERMINATED
• 26 Nov 2025 — OPPOSITION INSTITUTED NO. 999999
• 25 Sept 2025 — EXTENSION OF TIME TO OPPOSE RECEIVED
• 26 Aug 2025 — OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
• 26 Aug 2025 — PUBLISHED FOR OPPOSITION
• 20 Aug 2025 — NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
• 24 Jul 2025 — APPROVED FOR PUB - PRINCIPAL REGISTER
• 17 Jul 2025 — TEAS/EMAIL CORRESPONDENCE ENTERED
• 17 Jul 2025 — CORRESPONDENCE RECEIVED IN LAW OFFICE
• 17 Jul 2025 — TEAS RESPONSE TO OFFICE ACTION RECEIVED
• 15 Apr 2025 — APPLICATION EXTENSION GRANTED/RECEIPT PROVIDED
• 15 Apr 2025 — APPLICATION EXTENSION TO RESPONSE PERIOD - RECEIVED
• 17 Jan 2025 — NOTIFICATION OF NON-FINAL ACTION E-MAILED
• 17 Jan 2025 — NON-FINAL ACTION E-MAILED
• 17 Jan 2025 — NON-FINAL ACTION WRITTEN